Unmetric

AUGUST 22, 2019

In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively. Instagram was the most preferred social network for brands. A post shared by Benefit Cosmetics US (@benefitcosmetics) on Aug 27, 2018 at 5:04pm PDT. backtoschoolbenefit.

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Social Media Engagement Class Campaign 127

Pam Moore

APRIL 3, 2018

You started your social media plan but gave up as you have no idea how to budget or prioritize. You have no idea if you are creating content that will actually attract or engage your ideal target customer, ever. Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . Don't blame Mark Zuckerberg.

Social Media 164

Social Media Strategy How To Training 164

Pam Moore

JUNE 5, 2018

Are you using your personal brand to best leverage the social networks features, reach and capabilities? Why You Must Have a Personal Brand in 2018 . Prioritize Social Networks to build your brand: How to choose the right criteria to prioritize what social networks you should focus on. Time: 2pm et .

Brands 157

Brands How To Authentication Training 157

Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Apr 06, 2018. Apr 06, 2018. Apr 06, 2018. Apr 06, 2018. Apr 06, 2018.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Unmetric

AUGUST 16, 2019

However, the volume of posts around Onam saw a dip in 2018 across all the social networks. The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. Facebook was the most preferred social network for brands. A post shared by CERA (@ceraindia) on Aug 25, 2018 at 1:13am PDT.

Social Media 72

Social Media Engagement Campaign Fashion 72

Pam Moore

AUGUST 7, 2018

I am hosting a free live training webinar to share the Top 5 Reasons Your Social Media is Not Working and How to Fix it ! . Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! Top 5 Reasons Your Social Media Isn't Working for your business. What you'll learn… .

Social Media 112

Social Media How To Training Industry 112

Pam Moore

JULY 18, 2018

Register for free webinar now->> How to Grow Your Business with Visual Marketing in 2018. Here is what you will learn: WHY Visual Marketing Matters in 2018. Latest trends of Visual Marketing for 2018 & beyond. Grab your seat to this one time free live training here ! How to get started with Visual Marketing.

Brands 96

Brands Content Training How To 96

Unmetric

AUGUST 13, 2019

To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018. Posting content wasn’t just limited to one social network, Ganesh Chaturthi content was published by brands across Facebook, Twitter, and Instagram. Utkarsh Bank.

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Social Media Engagement Banking Avatar 75

Socialmedia.biz

JUNE 8, 2018

As you update your Pinterest strategy, be sure to study what types of pins create the highest levels of engagement. Still, the explosive growth of this social network has turned heads in the business community. Business activity on Instagram has increased for one reason: Engagement. YouTube for Leads.

Social Media 74

Social Media Review Skills Advertising 74

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Soundcloud. Webinar Details: .

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Social Media Training Startup Social Networking 60

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

FEBRUARY 6, 2018

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win.

Feed 164

Feed Feedly News Tips 164

Pam Moore

JULY 18, 2018

Register for free webinar now->> How to Grow Your Business with Visual Marketing in 2018. Here is what you will learn: WHY Visual Marketing Matters in 2018. Latest trends of Visual Marketing for 2018 & beyond. Grab your seat to this one time free instant access training here ! Time: Now – instant access .

Brands 60

Brands Content Training How To 60

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Houseparty, The platform to engage Gen-Z.

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

AUGUST 7, 2018

I am hosting a free on-demand training webinar to share the Top 5 Reasons Your Social Media is Not Working and How to Fix it ! . Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! Top 5 Reasons Your Social Media Isn't Working for your business. What you'll learn… .

Social Media 60

Social Media How To Training Industry 60

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Industry 152

Industry Real Estate Insurance Content 152

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Industry 132

Industry Real Estate Content Insurance 132

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. Social Media Trends of 2019 #1. Brands will need to invest in social ads.

Trends 142

Trends Social Media Instagram Influencer 142

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. In its early days, TikTok was known as the social media platform of choice for young people.

Education 162

Education Examples Content Nielsen 162

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. They care about the humans they engage with. It’s how you manage crisis or how you don’t.

Brands 167

Brands Training Policies Template 167

Postcron

APRIL 28, 2018

Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. This LinkedIn update makes good sense.

LinkedIn 74

LinkedIn Engagement Team Video 74

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. To begin with, the social media analysis tool you use should have the ability to display the audience growth as a trending graph like the one below. Nike didn’t post any content in September 2018 on its Facebook page.

Social Media 84

Social Media Analysis How To Analytics 84

Pam Moore

MARCH 4, 2018

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. If you want to dig even deeper, check out our latest Facebook webinar and learn 10 Power Tips to Create Facebook Content Like a Boss in 2018 -> Register for webinar now.

Feed 165

Feed Feedly News Social Media 165

Pam Moore

AUGUST 31, 2018

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. Even though Facebook may be pushing you to over focus on engagement, it doesn't mean it should be a top key performance indicator for your business. Could it be that all your management sees when they look at the social web is risk?

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Social Media Training Startup Team 147

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why. You must know your audience.

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Social Media Marketing Training Industry 163

Hootsuite

FEBRUARY 4, 2020

A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. A post shared by ZARA Official (@zara) on Sep 26, 2018 at 5:06am PDT.

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Guest post by David Gutierrez. billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

Trends 166

Trends Marketing Influencer B2B 166

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The researchers examined the social media presences of each firm in 2018 to determine whether it has an active account on various networks. .”

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Company Social Media Analysis Research 100

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. You can find this engagement data through your Page Insights.

CPC 111

CPC Facebook Marketing Advertising 111

Audiense

JANUARY 18, 2018

A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them. During our first strategy planning session of 2018, we did what we do best and generated a few insights reports to confirm our target audience remained the same.

Strategy 112

Strategy Comparison LinkedIn Social Networking 112

Hootsuite

DECEMBER 17, 2019

billion in May 2018. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. YouTube user statistics. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Buffer Social

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Twitter algorithm. Fewer but better posts.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. We just responded via DM.

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Social Media Marketing URL Hashtag 105