Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.

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Sprout Social

NOVEMBER 30, 2021

With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Within its iOS app, Wayfair has used AR to improve the customer shopping experience since 2017. Social commerce. AR commerce brand example: Wayfair. Livestream shopping. In 2020, the 11.11

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Trends Conversation Instagram Influencer 142

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. The Current State of Influencer Marketing. Influencers can give velocity to existing content.

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Social Media Strategies Summit

OCTOBER 30, 2019

But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. According to a recent Pew Research study, 69% of adults report using Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). Source: Pew Research.

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Brands Facebook Journal Issues 108

Pixlee

JULY 23, 2021

84% of millennials report that UGC on company websites influences what they buy. That authentic content brings a product to life – and customers can rely on feedback from other customers to influence their purchasing decisions. . That’s where user-generated content (UGC) comes in. The best part?

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Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Source: Facebook.

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Social Media Brands Content Real Estate 123

Buffer Social

JUNE 29, 2017

But, not only can images boost the performance of our content, they can also influence purchasing decisions: “Visual platforms such as YouTube, Snapchat, and Instagram are highly influential in shopping,” Nikki Karai Renaud, CMO at Zazzle explained in eMarketer’s US Millennial Shoppers 2017 report. Defining authenticity.

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Ignite Social Media

DECEMBER 19, 2017

They report over 2 billion searches occur on the platform every month, that’s 24 BILLION (with a B) searches a year! Having a strategy with well thought out KPIs will also help measure success at the end of the year. Pinterest Equals Search. Pinterest changed its gender from social to search. Ad Doesn’t Equal UGC.

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Social Media UGC Paid Search Hashtag 105

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

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Pixlee

NOVEMBER 8, 2018

It’s also notable that, according to the NRF, from Black Friday to Cyber Monday 2017, over 115 million Americans left home to visit stores in-person (though only 51 million shopped exclusively in stores.) But the fast food giant wisely recognized a fact that many retailers are just now coming to understand: Digital signage sells.

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Retail Curation Hashtag Fashion 69

Sprout Social

APRIL 11, 2017

Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Sprout Features Mentioned in this post: Instagram analytics report. Instagram competitors report. A post shared by Ryder Carroll (@bulletjournal) on Apr 8, 2017 at 5:49am PDT. Community Hashtags.

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Under Armour. Conclusion.

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Sprout Social

JANUARY 2, 2019

For example, our Facebook impressions report can clue you in on whether or not your posts are actually getting in front of your audience. Sprout’s reporting makes it a cinch to keep an eye on your engagement metrics. But perhaps more important is the ability to do so in real-time. Generate new leads and grow revenue.

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Unmetric

AUGUST 2, 2019

Campaigns like the 2018 #makersofthegame—a tribute to athlete Kobe Bryant who revolutionized sports and culture—and the 2017 #Breaking2—centered around athletes who embarked on running a marathon under 2 hours—were two campaigns that gave the brand a boost in engagement and follower growth. Create your own report like this. nikkihiltz.

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Instagram Brands Fashion Sports 155

Sprout Social

APRIL 19, 2017

You can access this report by connecting your Google Analytics account directly to our app. You can use Sprout to generate reports and share learnings with others on your team. They’re able to use Instagram to showcase their brand beliefs and messaging authentically, which in turn attracts customers who share similar beliefs.

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Social Media How To ROI Hashtag 102

Later

SEPTEMBER 12, 2019

It can be as simple as an influencer tagging a product in an Instagram Stories post, or a YouTube beauty tutorial featuring a brand’s new collection. . In a recent report, AdWeek found that 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. View this post on Instagram.

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UGC Content Instagram Hashtag 60

Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram.

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Influencer Instagram Tips Marketing 69

Social Media Strategies Summit

JULY 12, 2019

The rise of influencer marketing was a fast one. 2016 saw the explosive growth of macro influencers and celebrities in marketing campaigns. By 2017, the market saw the need for micro-influencers – those with followings between 10,000 and 500,000. These days, influencer marketing seems to be ubiquitous.

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Diva Marketing Blog

JANUARY 31, 2017

Lee Kantor, Business RadioX® : I think radio or audio interviews are a more effective way to capture authentic, deeper conversations. Stone Payton, Business RadioX® : Almost none in most cases -- I want the conversation to be fresh and authentic, so I'm going to be asking the same questions our listeners would be asking.

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Small Business Authentication Communities Questions 40

Diva Marketing Blog

JANUARY 31, 2017

Lee Kantor, Business RadioX® : I think radio or audio interviews are a more effective way to capture authentic, deeper conversations. Stone Payton, Business RadioX® : Almost none in most cases -- I want the conversation to be fresh and authentic, so I'm going to be asking the same questions our listeners would be asking.

Small Business 40

Small Business Authentication Communities Questions 40

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. Not sure what an “authentic” Twitter account means?

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Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Whether you’re hosting an annual event that everyone and anyone will be at or you’re getting ready to host several influencers on-site to shoot a video, take advantage. We’ll start with Carusele’s specialty service -influencers.

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agora pulse

JANUARY 9, 2020

Influencer marketing. Love it or hate it, influencer marketing is one of the most effective marketing tools in the current era. spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 For example, Glossier treats all its customers as potential influencers. per $1 spent.

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Social Media CPM ROI Marketing 96

Audiense

DECEMBER 19, 2016

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area.

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Trends Marketing Forums Microsoft 60

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Ad Channel Influence by Generation.

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Social Media Strategy Marketing Retail 163

Later

JULY 24, 2020

By April 2017, Instagram Stories hit more daily active users than Snapchat had in total. . Stories are now the new norm, offering a more casual and less permanent platform for people to share photos and videos on the fly, and aligning perfectly with an increased demand for authentic, unfiltered content on social media. .

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Instagram Authentication Features Mobile 85

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. BARB (Broadcaster’s Audience Research Board) has reported that Love Island is consistently top of the list of most watched TV shows viewed on devices other than televisions.

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Hootsuite

AUGUST 1, 2019

Work as an influencer to post content sponsored by brands. Sponsored posts might be the first thing that comes to mind when you hear the phrase ‘Instagram influencer.’ There are over 500,000 active influencers on Instagram as of early 2019. Plus, there’s a wealth of scammers out there targeting aspiring influencers.

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Instagram Strategy Affiliate marketing How To 111

Hootsuite

FEBRUARY 3, 2020

Social media guidelines are typically created for employees, but they can also be shared with influencers, corporate partners, creative agencies, and others who can benefit from them. Use two-factor (or multi-factor) authentication to login to social networks. Tell people how to report issues they may have seen or experienced.

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Guidelines Social Media Policies How To 143

Rebekah Radice

NOVEMBER 24, 2017

Many social listening tools, allow you to opt in to receive daily reports on those mentions. You can even filter by influence if you’re short on time and looking to activate a certain segment. Denny’s (@DennysDiner) November 8, 2017. Or reply to their question, thought, or query in a natural and authentic way.

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Hashtag Influencer Trends Industry 138

Sprout Social

JULY 26, 2022

What’s the difference between a content creator and an influencer? I know what you’re thinking: “Isn’t content creator just a new term for influencers?”. While many of the creators you know and love do have a degree of influence, they’re not always posting with the express intent of influencing a purchase decision.

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Brands Content Project Social Media Management 73

Sprout Social

FEBRUARY 18, 2019

Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. This does double-duty of signaling your influence within your industry while also serving as a helping hand to your followers. Event coverage.

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LinkedIn Company How To B2B 111

Likeable

APRIL 19, 2021

The first NFTs were released in 2017, but the phenomenon really started taking off in 2020. According to a NonFungible report , the total value of NFT sales tripled to over $250 million, and in the first quarter of 2021, that number increased by 2,627%. Collaborate with artists and influencers. Another gamechanger?

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Buffer Social

APRIL 11, 2017

Since the New Feed’s launch, we’ve seen Facebook’s influence on across the web, with many platforms also adopting algorithms to show users more specific, personalized content that some data wizardry has deemed they’ll have an interest in: In 2016 Instagram shifted to algorithmically-sorted feed.

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Hootsuite

JANUARY 27, 2020

In 2017, some big changes included weighing reactions (i.e., Fox News, whose reporting evokes strong opinions from many, became the top publisher on Facebook by engagement.). This is certainly the premise behind influencer marketing , but another, possibly even more authentic way to spread the word is by tapping your brand’s employees.

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Sprout Social

APRIL 23, 2019

This does double-duty of signaling your influence within your industry while also serving as a helping hand to your followers. This sort of behind-the-scenes content is authentic, easy to create and is a welcome change from solely promotional posts. Looking to attract the attention of industry players and influencers?

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Buffer Social

JUNE 6, 2018

In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements. This report by Sprout Social also suggests that using social media is now the top choice for people seeking customer service. — Joel Gascoigne (@joelgascoigne) December 16, 2017. Maintaining a consistent, authentic voice.

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