Social Media Strategies Summit

DECEMBER 15, 2022

Now, when talking about content — be it in the form of blog posts, social media posts, e-books, videos, downloadable resources, infographics, etc. On social media, it equates to views, likes, comments, story replies, and shares. Publish on Suitable Social Media Platforms. followers on this network (vs.

Engagement 212

Engagement Content Survey Publishing 212

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

Social Media 120

Social Media Strategy Hashtag Research 120

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

Social Media 120

Social Media Strategy Meme Instagram 120

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016.

Trends 60

Trends Social Media Strategy How To 60

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

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Social Media Management Social Media Tools Analytics 142

The Social Media Hat

MAY 16, 2016

Social Media Never Miss Important Social Media Updates. Most networks give us ways to create additional notifications so that we can know for sure when someone important to us posts. Note that the kind of notification will depend on the social network and your preferences. Turn on notifications!

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Social Media Notification Mobile Feed 165

Pam Moore

JULY 21, 2016

Would you like to know this about your peers… What they are doing to ignite their business using social and digital technologies? What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.? Top social media goals and objectives chosen?

Report 60

Report Social Media Conference ROI 60

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 1,189 engagement. 1,132 likes.

Social Media 108

Social Media Study LinkedIn Instagram 108

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

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Statistics Social Media B2B Marketing 198

Rebekah Radice

NOVEMBER 28, 2016

And so it is with any social media campaign embarked upon without strategy or tactics. While Sun Tzu couldn’t possibly foresee the emergence of social media, his advice is as relevant as ever. How to Strengthen Your Social Media Strategy Right Now. Review Your Use of Social Media.

Social Media 60

Social Media Strategy How To Social Networking 60

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. Every social network is different.

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Facebook Marketing Groups Groups 113

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

Social Media 64

Social Media Strategy Meme Instagram 64

Buffer Social

SEPTEMBER 8, 2016

If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. The difficult part is that there is a lot that goes into a world class content curation strategy. Content curation tools. Content curation tools.

Curation 40

Curation Influencer Content Newsletter 40

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. Follow him on Twitter: @NealSchaffer. Here’s why. Not anymore.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

Social Media 52

Social Media Strategy Meme Instagram 52

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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Social Media Avatar Social Networking Compete 40

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. Be human and engage.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Rebekah Radice

SEPTEMBER 4, 2016

Because engagement on social media translates into awareness and increased reach. Use them to generate 5, 10, 15 new ways to share content across social media. Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! In a nutshell? Engagement.

Engagement 97

Engagement Twitter Hashtag Travel 97

Buffer Social

APRIL 25, 2017

Curate user-generated content. To enter tag a friend below who you know is rocking it on social media! Curate user-generated content. Curating user-generated content can encourage those users to engage with and share those content. So how can you increase your organic reach on Instagram? Experiment with videos.

Instagram 111

Instagram Video Feed Feedly 111

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Buffer Social

NOVEMBER 16, 2016

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! 20 Best New Social Media Tools to Try in 2017.

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Tools Social Media Curation How To 40

Rebekah Radice

SEPTEMBER 4, 2016

Because engagement on social media translates into awareness and increased reach. Use them to generate 5, 10, 15 new ways to share content across social media. Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! In a nutshell? Engagement.

Engagement 60

Engagement Twitter Hashtag Travel 60

The Social Media Hat

JULY 4, 2016

Social Media Nurture Your Pinterest Audience With These Fabulous Tools. It's official, Pinterest is mainstream social network and one that virtually every blogger and business should be exploring. But create a healthy mix of business content and curated content, and your audience will eat it up. You don't want to.

Tools 157

Tools Feed Feedly Activities 157

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. TikTok is the sixth largest social network now. important; }. Here’s what we found.

Brands 145

Brands Meme Hashtag Remix 145

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. As of December 2016, 600 million people use Instagram, sharing about 95 million photos and generating 4.2 billion likes per day. Engagement.

Tourism 40

Tourism Instagram Travel Marketing 40

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

AUGUST 6, 2016

Snapchat is the preferred social network of more Americans than Instagram. Snapchat is the favorite social network of 53% more Americans 12-24, compared to Instagram. ” Instagram Stories provides Snapchat with the opportunity to pull off a rare feat: a smaller – yet more valuable – social network. .

News 60

News Instagram Social Networking MySpace 60

Koka Sexton

JANUARY 19, 2017

For me, 2016 was a beacon. I had maneuvered my way over the years from the role of inside salesperson to being the head of social media at the world’s largest professional social network. Social selling is an evolving space and Hootsuite has built a platform to empower people to connect at scale.

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HootSuite Social Networking LinkedIn Curation 40

Rebekah Radice

SEPTEMBER 26, 2016

Instead of creating, curating and tweeting content all day long, you repurpose your most popular content. Below are 13 ways you can take a single tweet and turn it into 13 new pieces of media. Look at the list below and follow the journey of social media engagement that can come from one tweet. Want to get started?

Twitter 122

Twitter Strategy Content eBook 122

Sprout Social

MAY 31, 2016

If your brand is serious about maximizing its message on social, you’re undoubtedly running an employee advocacy program. Such a program invites employees to connect their social profiles to a platform containing curated company news, which can then be shared across individual networks. billion in 2016.

Metrics 40

Metrics Authentication Curation News 40

Later

MAY 6, 2020

With over 800 million monthly active users and an average daily view time of 52 minutes , TikTok is officially the hottest new platform on the social media scene. TikTok is a video-sharing social network that first found mass appeal with GenZ users and is best known as the home of viral dance trends, challenges, and lip-sync videos.

Marketing 113

Marketing Hashtag Trends Analytics 113

Hootsuite

SEPTEMBER 24, 2019

marketers used Instagram in 2016, more than 75% will do so by 2020. In our post on the best caption length for every social network, we recommend the following Instagram caption lengths: Organic posts: 138–150 characters. Followers expect them to be more real and raw than your curated Instagram feed. Try it free today.

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Instagram Tips Marketing Hashtag 112