What Marketers Need to Know About TikTok
Ignite Social Media
APRIL 2, 2020
app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Its origins here in the West can be traced back to 2014’s Musical.ly
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