Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? He is one of the highest-rated presenters world-wide for his ability to communicate complex information in a practical, humorous way. Wired to be Wowed, 2014. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Background.

Engagement 131

Engagement Training Apple Conference 131

Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. Media Distribution and Sentiment.

Report 53

Report Microsoft Brands Sentiment 53

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Can you believe it?

Press Release 182

Press Release B2B Curation Consultant 182

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

Storify 216

Storify Press Release Case Study Hashtag 216

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ). Twelveskip ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Devumi

SEPTEMBER 26, 2014

There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. — Forbes (@Forbes) September 26, 2014. Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Convince & Convert

JANUARY 23, 2015

Viveka recommends publishing both on your website and via LinkedIn, “Because LinkedIn disseminates information so much more efficiently. Especially in the B2B market.”. Ryan Dodge in August of 2014 and Brian Marks in February of 2014 chose him as well.). See you next week!

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Convince & Convert

JULY 7, 2014

It’s probably silly, but I’ve long felt that what I do in that arena isn’t particularly relevant to Convince & Convert readers (or clients), which is why information about my investing and advising is now located on the JayBaer.com site. It’s a game-changer for B2B. That’s Captora.

Startup 168

Startup Crowdsourcing Badge B2B 168

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. How can I creatively help them share information about my brand? PassionRoses has just launched a B2C operation that sells high end roses handpicked in Columbia which are sold to floral gift-givers all over North and South America.

Case Study 147

Case Study Study Influencer Project 147

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Paige McCrensky of Getty. Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Mobile devices will account for 25% of global internet traffic by 2014. 41% of B2B buyers access content marketing through a smartphone.

Statistics 108

Statistics Mobile comScore Marketing 108

Rebekah Radice

APRIL 13, 2015

Are you looking to make B2B connections or B2C? Not only can you connect with industry power players, but also offer potential clients the background information they need when making a decision between you and the competition. Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent!

Social Media 130

Social Media Strategy How To Real Estate 130

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. Digital Information World ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 199

B2B Strategy Marketing Microsoft 199

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. billion, more than double that of 2014.[ii]. The dollars tell a compelling story. References. [i]

Startup 20

Startup Data Software Analytics 20

SalesChoice

OCTOBER 4, 2016

At a technical level, the idea that a computer system consumes data and information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”. Cognitive Computing is a highly technical and mathematical field.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 189

Advertising Social Media Tips B2B 189

Hootsuite

MAY 26, 2021

But once you’re done reading this guide, you will have all the information you need to change that. LinkedIn first introduced the concept of the SSI back in 2014. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 194

Content Tips Marketing B2B 194

Webbiquity SMM

OCTOBER 16, 2012

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ).

Social Media 232

Social Media Hubspot B2B Marketing 232

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. This is up from 808 words in 2014. Content Marketing Institute). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Thanks for sharing this information! will range from 11% (the relatively mature email marketing), to 34% (social media).

Marketing 124

Marketing Social CRM Conference Social Media 124

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. Every field you can fill out in your LinkedIn profile is informative. B2B – Step into my Office. Learn More.

LinkedIn 110

LinkedIn Company Tips B2B 110

Socialmedia.biz

FEBRUARY 25, 2019

of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 54% of responding companies spent less than $1 million per annum on digital marketing in 2014.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. percent of internet users, or 127 million people, will use a social network at least once a month in 2010; that figure is projected to rise to two-thirds by 2014.

Research 212

Research Social Media B2B Marketing 212

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. ” A goal not far from reach seeing how LinkedIn has an in-depth dataset of company, industry, and individual contact information for more than 500 million members.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

SalesChoice

JUNE 6, 2017

According to Accenture and CSO Insights (2014), Chief Revenue Officers and sales leaders of the Fortune 500 have low confidence levels (less than 15%) in achieving their sales plans. Currently less than 30-60% of Sales Plans are achieved by middle tier sales professionals. intensifying competitive market dynamics (i.e.:

Patterns 20

Patterns Analytics GPS eBook 20

Twist Image

JUNE 19, 2014

Accenture Interactive recently launched their CMO Insights 2014 with a report titled, CMOs: Time for digital transformation or risk being left on the sidelines. Marketing will become more of an on-demand information provision function. cmo insights 2014. cmo insights 2014. It is a must-read. advertising agency.

B2B 98

B2B Mobile Analytics Advertising 98

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. It’s important to keep all employees informed of an upcoming rebrand, whether it’s a refresh or overhaul, and why. You’re struggling to stand out in your industry.

Social Media 110

Social Media How To Press Release Sentiment 110

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). B2B Marketing Insider ).

Statistics 229

Statistics Social Media B2B Journal 229

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. View this post on Instagram. A post shared by Norwegian (@flynorwegian). Connect with specific audiences.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. NewsCred ). Econsultancy ). Social Fresh ).

NewsCred 275

NewsCred Statistics Social Media B2B 275