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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized.

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Steven M Smith - The Satir Change Model

Buzz Marketing for Technology

My Blogroll. The impact on group performance of a well assimilated change during the five stages of the Satir Change Model. The group is at a familiar place. For instance, the chief of an engineering group has an explicit rule—all projects must be completed on schedule. Contact Me. My Articles. My Workshops.

Patterns 279
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Tool Tuesday: SocialOomph

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Tools 163
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Social Media Complainers – your new BFF's

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

While these “Tweet-Ups” are excited when 100 people show up , here’s the rub: its a group of like-minded connected people who share what they know with others, meaning for each of the people who you reach at a Tweet-Up, your really reaching at least another 50 – and maybe thousands. All Rights Reserved.

Eventful 116
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Jack Welch supports events and their business uses.

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100