October, 2017

Remove marketing-social-media
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Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. So what is a marketer to do?

B2B 100
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How Should Marketers Buy a Social Media Management Platform

Oktopost

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. With a myriad of social media vendors out there, it can be an …

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The Missing Piece of Marketing Automation: Social Media Data

Oktopost

You’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about?

Data 81
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. The truth is, without an audience first marketing approach, every aspect of marketing is going to cost more time and money. Social currency on the web today = attention + action. . Audience First Marketing is a Requirement Not an Option.

Strategy 166
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Here’s How to Make Time for Social Media Even if Your Schedule Says NO!

Pam Moore

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! They are stressed as they know they need to turn up their efforts with social media if they want to be in business 5 years from now. Social media is not free.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.