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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Simple Search And Social Strategy Framework. GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%.

Strategy 186
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Help companies participate in existing social networks, and build relationships on their turf. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product. Interview current social media practitioners.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202
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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

favoring the go- getters adapted (a little) from Un-Managing: Unleashing the Creative Beast in your Team Tara Hunt, GOVIS 2007 Slide 12: widgets Slide 13: understanding of what constitutes knowledge work is narrow [link] Slide 14: What does this mean for Knowledge Workers and Knowledge Management? Slideshare.net (beta). My Slidespace.

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Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com

Buzz Marketing for Technology

You can read my thesis proposal here and I collate links and quotes from my research on my wiki. NextGen Teachers Social Network. Get your own Widget. Feel free to skip it if that’s not the reason for which what you came here/subscribed to my RSS feed ! 100,604 words in 426 posts. Categories. Technology. Talk to me!

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Include a quick poll widget in your sidebar to gather answers to yes/no or multiple choice questions. At least without a very attractive incentive to do so.)

ROI 191