Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring forward and put into action.

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Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. So, is it time for your company to start TikTok marketing? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. So basically, I will never top this moment.

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Hootsuite

OCTOBER 30, 2019

As with most established social media platforms , Twitter’s user growth has been evening out for a while. And in fall 2019, the company reported its work on ‘health’ (a.k.a But we aren’t looking to buy Twitter shares, we’re looking to market our brands. But for those brands who ‘get’ Twitter, the rewards are many.

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Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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Social Media Apparel Fashion Instagram 99

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Top 10 Best Brands on YouTube. Source: Lego.

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Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

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agora pulse

FEBRUARY 2, 2021

Check out these tips for how you can make the absolute most out of the popular social media channel. . When Instagram first launched in 2010, I was a social media manager for a finance brand. Instagram is now one of the top social media platforms with over 1 billion+ monthly active users and 25 million business profiles.

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Unmetric

JUNE 11, 2019

Updated for 2019! It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

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Later

MAY 5, 2019

Keep reading to find out why Instagram is hiding likes, what the new design looks like, how it works, and the impact it could have on influencers and businesses: How Do Hidden Likes on Instagram Work? As we reported from F8 2019 , Instagram is officially testing hidden likes with a percentage of users in Canada.

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Instagram Influencer Authentication Feed 107

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

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Sentiment Analysis Template Templates 145

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Increase exposure.

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Social Media How To Hosting Hashtag 111

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Viewer demographics including top location, top audience, and people reached.

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Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. The type of media in the post (eg.,

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Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums.

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Reputation Brands Construction How To 59

Hootsuite

MARCH 23, 2020

How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales. These days, I’ve been thinking a lot about social media’s value. On top of the devastating health crisis, businesses face a looming recession. Humans are social animals.

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Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. But it’s important to stay on top of things. — Adam Graham (@grahamorama) May 20, 2019. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

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Brands HootSuite Instagram Library 111

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. The top-level is the campaign. Use filters within campaign reports to drill down into your data.

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Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Research How To Marketing Price 98

Pixlee

DECEMBER 3, 2019

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. This quick guide will help you evaluate which popular social platform, Youtube, Instagram, or TikTok, will work best for your cosmetics company. . Cons: The majority of content is created by individuals.

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YouTube Instagram Brands Influencer 65

agora pulse

JULY 3, 2019

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. Online marketing for finance across multiple channels is not easy, however. So, here’s how to be great at social media for financial services. Yes, I know.

Social Media 117

Social Media How To Influencer Policies 117

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

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Brands Sentiment Conversation Hashtag 115

Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. They can also synchronize their posts , called “Moments,” with Facebook and Twitter—social networks that are still banned in Mainland China (along with Instagram and YouTube). WeChat influencer marketing.

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Vimeo How To Marketing Template 111

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

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YouTube HootSuite Marketing Video 145

Later

APRIL 10, 2019

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. across all social networks. billion industry.

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Cost Influencer Instagram Travel 84

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 110

Social Media Marketing Upcoming Team 110

Later

APRIL 5, 2019

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales! Well, part of it has to do with trust.

Influencer 66

Influencer Instagram Marketing Authentication 66

Later

MAY 28, 2020

As a brand, Pride Month offers a chance to celebrate, show support, and raise awareness of LGBTQIA+ rights on your social media channels. Every social activation (big and small!) With social distancing in place to combat the spread of COVID-19, Pride 2020 is set to be reinvented in the virtual space.

Campaign 60

Campaign Social Media How To Instagram 60

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. For salespeople, an employee advocacy program can provide a great basis for social selling techniques. The reasons why are simple. Job seekers (i.e., Focus on service.

Social Media 111

Social Media Guidelines HootSuite How To 111

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook. Converse gets social media. Samsung – 160 million followers. You may ask.

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Brands Facebook Campaign Sports 96

Hootsuite

JULY 31, 2020

Top Facebook updates you need to know in 2020. As part of this, Facebook has participated in a civil rights audit and released a Diversity Report. Expanded markets for Instagram Shop and Facebook Pay launch. Make live-broadcast video calls with up to 50 participants. market right now.). July 2020 Facebook updates.

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Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media. pride #tyfrenchPRIDE. LoveHasNoLabels #LoveHasNoGender.

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Campaign Social Media How To Instagram 56

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook. Converse gets social media. Samsung – 160 million followers. You may ask.

Brands 72

Brands Facebook Campaign Sports 72

Hootsuite

SEPTEMBER 1, 2020

Top Facebook updates you need to know in 2020. The social media platform is, however, in a bit of a tussle with Apple’s App Store over tickets sold via the iOS app. In the next few weeks, artists that I have never heard of (Calibre 50? Expanded markets for Instagram Shop and Facebook Pay launch. Online events.

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Facebook Mobile Groups Groups 145

Hootsuite

NOVEMBER 10, 2020

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x Have you ever thought about how color can change the way you react to a product launch, social media campaign, or landing page?

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