Convince & Convert

FEBRUARY 19, 2010

Thanks for tip, try to get to sleep now… Regards, Mark van Horik SYNERGY4 @synergy4 [link] Carlos Enrique Ortiz How to see diferent accounts (twitter, facebook, emails) in just one email account. In the meantime I have received my first mail and especially the Twitter search I found handy.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

CSR 137

CSR Social Media Strategy Consultant 137

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MARCH 23, 2010

I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips! RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips!

Social Media 119

Social Media Strategy Consultant RSS 119

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JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 140

Social Media Consultant Strategy Organization 140

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MAY 11, 2010

I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Stelzner How to use FAQs to drive social sales (great tips!) link] via @JayBaer [link] Sarah Perry RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ [link] [link] Alfonso Pace Great!!!

FAQ 137

FAQ Content Consultant Social Media 137

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MAY 26, 2010

link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. link] [link] Chris Anthony RT @jaybaer: 14 Things I Think I Think About Social Media.

Social Media 134

Social Media Consultant Video Strategy 134

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APRIL 20, 2010

link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?" [link] Marko Minka Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

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MARCH 3, 2010

link] jaybaer If there were thousands of blogs, Webinars, books, etc. These tips are things that should be applied to all shiny new toys as they come along, because there will always be something new. But what I do know is a methodology to find out.&# It's true. And it works. link] jaybaer Thank you Doug. link] jaybaer Exactly.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. &# for most business travelers, it’s also incredibly helpful. You can be helpful, too. You just first have to find your customers’ pain points.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Now, you can worry about tools, and outposts, and social media tactics.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 6, 2010

Build Your Brand a Social Content Ladder in 5 Steps [link] RT @dsnestle via @jaybaer [link] Holly Wagg Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Laura Crouse RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] A great outline.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Viva la social nonsense! The answer may surprise you.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-=

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I do all my home-based Webinars on my feet. A friend is coming to town to knock out some social media strategy for a mutual client. link] jaybaer Great advice! You sound a lot more active and attentive.

Social Media 112

Social Media Strategy Influencer Education 112

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APRIL 15, 2010

I'm sharing more tips regarding this here [link] ) Also, any successful company knows that you must always offer something new. I visit sites of popular brands but they don't really have much information on their sites so I stopped visiting. I like the idea of building a community. It builds brand loyalty like a gym membership. (I'm

Content 124

Content Marketing Consultant Social Media 124

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JUNE 2, 2010

I'm not sure whether to shudder or be fired up about it, but this is the tip of the spear. Did you do it because of the recent privacy dust-up, or did you just tire of the whole thing? link] jaybaer I completely agree. link] jaybaer Really well said about self-moderation.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 14, 2010

I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), That is, for every corporate action (ie.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 21, 2010

Hhenry Excellent tips! Using numbers, such as “The 10 Tips…&# in article titles and focusing the content on practical, how to – rather than strategic thought pieces – is clearly what readers wanted. What content lessons do you take away from these results? I’m sure there’s patterns I’ve missed.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

SEPTEMBER 21, 2010

RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Jack Smith.RT @MikeCorak: Check out the fantastic guest post by @ktvan: Social Media Monitoring Tools-How to Pick The Right One [link] estheribrown Thanks for this, Katie, it's really useful.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 19, 2010

Even guest posts are great ] [link] Russ Henneberry @Ian — that's a great tip Ian — I bet you get links to those posts as well — very creative strategy. [link] This is why I read @JayBaer [link] Jon Leland RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy [link] [ top #smm blog.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 21, 2010

[link] Social Media Myths and Reality » The Buzz Bin [.] link] Fine Print » Blog Archive » The Six Dangerous Fallacies Of Social Media [.] across this post by Jason Baer (hat tip: Larissa Fair). Apart from the always-useful “scowling Pulp [.] link] Charles B Agree on all counts.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Tools are easy. Strategies are hard.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JULY 13, 2010

link] Kelly @ MediaMiser RT @arikhanson: Love this post by @elizabethsosnow: Why the digital divide is death to your PR firm [link] (LOVE tip #3 Elizabeth!)

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] jaybaer Great tip Ike. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

SEPTEMBER 21, 2010

link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. – The 39 Social Media Tools I'll Use Today [link] /by @jaybaer [link] Dr. Dolly Thanks for the tips…there's a few I need to try today! Thanks for the great tips!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. You certainly covered some great reasons to that point.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 30, 2010

* #Automotive #SMM #SMO #SEO… [link] [link] Tiny Malone RT @SeoSuka: Are you treating your fans like cattle? * #Blog [link] * DM me for help! * #Automotive #SMM #SMO #SEO… [link] [link] LeadGen Tips Are You Treating Your Fans Like Cattle? relevancy == respect.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

AUGUST 3, 2010

. – 3 Ways Facebook is Killing Your Website – #socialmedia [link] [link] Marketing Filter RT @DesignerDepot 3 Ways Facebook is Killing Your Website: [link] [link] Google Buzz Filter RT @DesignerDepot 3 Ways Facebook is Killing Your Website: [link] [link] Social Media Tips RT @lorirtaylor: R.I.P. – 3 Ways Facebook is Killing Your Website (..)

Social Media 167

Social Media Facebook Marketing Consultant 167

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AUGUST 3, 2010

. – 3 Ways Facebook is Killing Your Website – #socialmedia [link] [link] Marketing Filter RT @DesignerDepot 3 Ways Facebook is Killing Your Website: [link] [link] Google Buzz Filter RT @DesignerDepot 3 Ways Facebook is Killing Your Website: [link] [link] Social Media Tips RT @lorirtaylor: R.I.P. – 3 Ways Facebook is Killing Your Website (..)

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 25, 2010

There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. FB is starting to hit that tipping point where there is too much and we know that too many choices, people walk away. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

APRIL 7, 2010

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. I don't think the tips/todos are particularly good at being used for reviews. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

MARCH 2, 2010

ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Patrick Boegel Interesting News – 4 Reasons the Social Business Evolution Starts Now [link] [link] Zack Seems like there are a lot of platforms out there that “tip the iceberg&# as far as social media measurement.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

JULY 9, 2010

They loved the behind-the-scenes experience and the transformation tips from Stern – particularly because they saw how effortless the make-up application was. It doesn’t get much more real than inviting a group of people in to watch you get ready. And the online influencers recognized that for what it was: transparent and authentic.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

SEPTEMBER 2, 2010

I have two favorite parts of social media. The first is the sharing, not necessarily the crazy Facebook updates from people I haven’t seen since grammar school, but the article sharing, and the tips and advice I’ve gotten from being on Twitter and reading blogs. Especially the small businesses.

Social Media 153

Social Media Strategy Consultant Social CRM 153