Convince & Convert

MARCH 23, 2010

I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips! RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips!

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

MAY 11, 2010

I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Stelzner How to use FAQs to drive social sales (great tips!) link] via @JayBaer [link] Sarah Perry RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ [link] [link] Alfonso Pace Great!!!

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?"

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 26, 2010

link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips. link] [link] Chris Anthony RT @jaybaer: 14 Things I Think I Think About Social Media.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants. link] jaybaer I completely agree.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MARCH 3, 2010

link] jaybaer If there were thousands of blogs, Webinars, books, etc. These tips are things that should be applied to all shiny new toys as they come along, because there will always be something new. But what I do know is a methodology to find out.&# It's true. And it works. link] jaybaer Thank you Doug. link] jaybaer Exactly.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. &# for most business travelers, it’s also incredibly helpful. You can be helpful, too. You just first have to find your customers’ pain points.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 6, 2010

Build Your Brand a Social Content Ladder in 5 Steps [link] RT @dsnestle via @jaybaer [link] Holly Wagg Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Laura Crouse RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] A great outline.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Now, you can worry about tools, and outposts, and social media tactics.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. Tons of applicability for social networking. I do all my home-based Webinars on my feet. A friend is coming to town to knock out some social media strategy for a mutual client.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-=

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 15, 2010

I'm sharing more tips regarding this here [link] ) Also, any successful company knows that you must always offer something new. I visit sites of popular brands but they don't really have much information on their sites so I stopped visiting. I like the idea of building a community. It builds brand loyalty like a gym membership. (I'm

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 14, 2010

I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), That is, for every corporate action (ie.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

Hhenry Excellent tips! Using numbers, such as “The 10 Tips…&# in article titles and focusing the content on practical, how to – rather than strategic thought pieces – is clearly what readers wanted. What content lessons do you take away from these results? I’m sure there’s patterns I’ve missed.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

SEPTEMBER 21, 2010

RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Jack Smith.RT @MikeCorak: Check out the fantastic guest post by @ktvan: Social Media Monitoring Tools-How to Pick The Right One [link] estheribrown Thanks for this, Katie, it's really useful. link] Michael Good post, thank your for this.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Tools are easy. Strategies are hard.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JULY 13, 2010

link] Kelly @ MediaMiser RT @arikhanson: Love this post by @elizabethsosnow: Why the digital divide is death to your PR firm [link] (LOVE tip #3 Elizabeth!)

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. Thanks for the great tips!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] jaybaer Great tip Ike. Thanks for the tip Jay. Thanks for the tip Jay. Thanks for the tip Jay.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

check it out – [link] [link] Vernon Towne Cinema RT @vernongirl: 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] 5 Rockets, Inc. I can carry my persona across multiple sites and that persona ties back to a social network site.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

check it out – [link] [link] Vernon Towne Cinema RT @vernongirl: 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] 5 Rockets, Inc. I can carry my persona across multiple sites and that persona ties back to a social network site.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 30, 2010

* #Automotive #SMM #SMO #SEO… [link] [link] Tiny Malone RT @SeoSuka: Are you treating your fans like cattle? * #Blog [link] * DM me for help! * #Automotive #SMM #SMO #SEO… [link] [link] LeadGen Tips Are You Treating Your Fans Like Cattle? relevancy == respect.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 25, 2010

If you were Starbucks, how would you take advantage of this new network? There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. FB is starting to hit that tipping point where there is too much and we know that too many choices, people walk away.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

APRIL 7, 2010

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. I don't think the tips/todos are particularly good at being used for reviews. At least it is for me.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

MARCH 2, 2010

ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Patrick Boegel Interesting News – 4 Reasons the Social Business Evolution Starts Now [link] [link] Zack Seems like there are a lot of platforms out there that “tip the iceberg&# as far as social media measurement.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. I have two favorite parts of social media. Especially the small businesses.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JULY 9, 2010

They loved the behind-the-scenes experience and the transformation tips from Stern – particularly because they saw how effortless the make-up application was. It doesn’t get much more real than inviting a group of people in to watch you get ready. And the online influencers recognized that for what it was: transparent and authentic.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Besides, what if there was no online platform to network? Because of its original simple use (communication!) Thanks for commenting, Murlu.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

JUNE 23, 2010

Especially the tips that are mentioned for next-generation crowdsourcing. Before crowdsourcing there were focus groups, which never really worked too well. The issue with focus groups is that it takes the consumer out their comfort zone, putting them in a room full of strangers and bombarding them with question after question.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122