Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media? Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. Your Twitter goals may vary. Traffic to my blog.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. Then Linkedin.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. RT @intersection1: RT @jaybaer: The power of "I'm Sorry." " What BP Should Learn From Umpire Jim Joyce. 2 little word mean so much. link] sietsema Truth, or Consequences?

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Saw Zappos featured this wkend on tv. Great story!

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MARCH 23, 2010

Pay attention to your statistics with regard to calls to actions. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. That would be a fun discussion, right?

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Stelzner on Vimeo.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Strategy Metrics Organization 134