Social Media Today

APRIL 21, 2024

X has launched some improved targeting tools, designed to simplify campaign set up.

Campaign 183

Campaign Tools 183

Jon Loomer

JUNE 12, 2023

As a result, you must understand the Meta ads Attribution Setting. The Attribution Setting does not apply to actions that occur within the Meta family of apps (clicks, Messenger conversations, Instant Form completions, comments, on-Facebook video views, and more). Attribution is the process of giving credit to an ad for a conversion.

Eventful 179

Eventful Conversation Report API 179

Jon Loomer

JANUARY 7, 2024

How many ad sets should you use per campaign? Auction Overlap is when you have more than one ad set targeting similar audiences that attempt to enter the same auction. In other words, if you have five ad sets in the same campaign, you could potentially reach the same person with any of those ad sets. That’s not ideal.

Campaign 136

Campaign Cost Conversation Types 136

Jon Loomer

NOVEMBER 15, 2023

If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. There are nearly limitless ways to set up the Conversions API. I originally set up the API using the Conversions API Gateway. You can set up the API Gateway using Stape without setting up your own Amazon server.

API 177

API Conversation Overview Eventful 177

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. The Attribution Setting determines optimization and reporting. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Let’s fix that.

Conversation 176

Conversation Data Advertising Report 176

Jon Loomer

NOVEMBER 16, 2023

If you run Meta ads, you must set up the conversions API. My favorite method for setting up the API is the API Gateway. But you don’t need to pay for your own server if you set up the API Gateway using Stape instead. But you don’t need to pay for your own server if you set up the API Gateway using Stape instead.

API 145

API Cost Eventful Conversation 145

SocMed Sean

JULY 7, 2022

Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand. In this article, we’ll share our favorite tips for learning how to manage your friend lists and privacy settings on Facebook.

Tips 245

Tips Facebook Privacy Social Networking 245

Jon Loomer

OCTOBER 24, 2022

You determine how attribution is defined when you create your ad set. This setting impacts two things: How Facebook optimizes ad distribution. The reporting in Ads Manager will also be based on this attribution setting. Compare Attribution Settings Returns. How Facebook reports conversions. How to Use This.

Facebook 197

Facebook Conversation Report Advertising 197

Jon Loomer

OCTOBER 3, 2021

The default Attribution Setting going forward will be 7-day click and 1-day view (it may not be reflected on all ad accounts yet). So, let’s back up for a minute to explain what the Attribution Setting is, the history of default attribution, and how the change may impact your reporting. What is Attribution Setting?

Facebook 210

Facebook Report Conversation Advertising 210

Jon Loomer

DECEMBER 29, 2021

Do not underestimate the connection between goal-setting and performance. I’ve had a hot and cold relationship with goal-setting during the life of my business. I set lofty goals, and I consistently reached them. I set goals related to traffic, revenue, and making the Social Media Examiner Top 10. Goals and Burnout.

Training 196

Training Publishing Process List 196

Social Media Today

MARCH 28, 2024

Could X, formally Twitter, look to lean into adult content as a means to bring in more revenue?

Communities 195

Communities Content Twitter 195

Jon Loomer

MARCH 28, 2022

” You’ll now see a slider option to “Standardize Attribution Setting.” Once you select a second ad account, you can turn on the “Standardize Attribution Setting” feature. Standardize Attribution Setting. Another example is you may have optimized using a 1-day click attribution setting.

Facebook 193

Facebook Report Conversation Comparison 193

The Social Media Hat

JANUARY 18, 2024

Craft a robust SMB marketing strategy through goal setting and expert guidance. The post The Power of Goal Setting: Defining Objectives for Your SMB Marketing Strategy appeared first on The Social Media Hat.

Strategy 98

Strategy Marketing Social Media 98

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. Set Up the Plugin.

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API WordPress Conversation Facebook 205

Jon Loomer

APRIL 5, 2023

In other words, if you already pay for Cloudflare for caching (like I do), you can set up the Conversions API without spending another penny. These are two triggers that I use for my “ quality traffic ” custom events that are set up in Google Tag Manager. And not only is it built by Cloudflare, but it’s built into it.

API 159

API Conversation Facebook Eventful 159

The Social Media Hat

JANUARY 21, 2023

Partnership Unpacked, Episode 5, with Robin Dimond The post Setting Goals for Partnerships & Omnichannel Marketing appeared first on The Social Media Hat.

Marketing 133

Marketing Social Media 133

Jon Loomer

AUGUST 14, 2023

You can set a default Beneficiary and Payer … New rules in the European Union require you to indicate who benefits and who is paying for your ad when targeting people in specific countries in Europe. This is done in the ad set. Meta has now provided a control within your Ad Account Settings to set a default.

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Social Media Today

MARCH 28, 2024

Could X look to lean into adult content as a means to bring in more revenue?

Communities 176

Communities Content 176

Jon Loomer

APRIL 5, 2022

Button clicks, submitting forms, and submitting payment info are examples of context the pixel could detect to set up an event automatically. Then go to Settings. The post How to Set Up Automatic Events for Your Meta Pixel appeared first on Jon Loomer Digital. How to Turn Automatic Events On. Let me know in the comments below!

Eventful 196

Eventful How To Report Course 196

Jon Loomer

NOVEMBER 24, 2021

You can set this up using the Conversions API Gateway. The truth is that every online business is set up differently. But considering the limitless options that make the set-up process so confusing for businesses everywhere, there’s one solution that should work for most businesses: The Conversions API Gateway.

API 206

API Conversation Facebook How To 206

Jon Loomer

AUGUST 9, 2023

Here’s how to set an Account Spending Limit … This process is found in Payment Activity within the Billing section. There, you’ll click the “Payment Settings” button. Click the three dots on the right and select “Set Limit.” It begins counting towards your limit from the moment you set it.

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How To Activities Process 78

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. If you’re going to drive people to the website, it’s important the pixel is set up properly and that standard and custom events are being used. Purchase events with parameters set up for all products. I want you to turn away business.

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Advertising Facebook API Reputation 198

Ignite Social Media

FEBRUARY 1, 2023

By setting measurable goals, you can ensure you’re getting closer to your objectives and measure progress effectively. Given that, it’s important to be really clear on what goals are set for the year ahead — whether it’s increasing engagements or reach on a specific platform, or traffic to your brand website from social media.

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Forbes Social Media

SEPTEMBER 14, 2023

Have you seen videos claiming New York is setting up quarantine camps to detain people with covid-19? It’s incredibly popular on TikTok and Facebook. But it’s not true.

Video 143

Video Facebook Social Media 143

Hootsuite

FEBRUARY 23, 2023

Do you ever wonder if there’s a more strategic way to calculate and set it? Grab your calculators, put on your math hat, and set your phone to Do Not Disturb as we unlock the mysteries of successful ad spending on Facebook! Before setting either, consider your total budget for Facebook ads (we’ll help you figure this out below).

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CPM Tools Facebook How To 135

Jon Loomer

JULY 26, 2021

When you confirm your changes, ad sets immediately start optimizing for the new event configuration. From that same article: If you change the priority order or remove an event, impacted ads and ad sets are paused for 72 hours to eliminate the risk of incorrect attribution. If you don’t, you can ignore this part.

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Aggregator Facebook Eventful Advertising 206

Social Media Today

AUGUST 31, 2023

Usage regulations around data use for generative AI are set to become a bigger focus.

Data 192

Data Training 192

agora pulse

AUGUST 5, 2020

To keep the team on track, I set SMART goals like meeting a specific revenue goal or gaining a certain number of followers by a set date. Start by writing the scripts and organizing the set. Check out these tips for your making the most of mobile apps for videos or setting up Facebook Live or prerecorded videos.).

Social Media 213

Social Media Curation Social Media Management How To 213

Ignite Social Media

OCTOBER 9, 2023

Setting the right targets is crucial for reaching your ideal audience and getting the most out of your ad spend. Setting Location Targets All platforms allow you to target by location – whether countries, states, cities or more precise zones. TikTok uses broader pre-set age bands, so we targeted 25-44 there.

Campaign 101

Campaign Social Media How To Overview 101

Jon Loomer

FEBRUARY 1, 2024

One of the best things you can do for your online business is set up CRM lead scoring automation to segment your highest value or most engaged subscribers. You define what actions contribute to this score by creating a set of rules that can be simple or complex. Set Up Tags Now let’s walk through how this is accomplished.

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Engagement How To System Newsletter 78

Social Media Today

APRIL 11, 2024

Snapchat says it will showcase a range of new ad options.

Eventful 187

Eventful 187

Jon Loomer

DECEMBER 2, 2019

With that feature, you would set up a split test with a new campaign based on creative, delivery optimization, audience, or placement. This new split testing option is related only to actively running ad sets. In other words, an ad set is running and you decide at that point that you want to try something else. Product Sets.

Facebook 178

Facebook Sample Samples Campaign 178

Social Media Today

APRIL 11, 2024

Snapchat says that it will showcase a range of new ad options.

Eventful 176

Eventful 176

Jon Loomer

FEBRUARY 4, 2021

This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets optimizing for **EVENT NAME** will be paused unless you change your available events in Events Manager. You tried to set up a conversions campaign and have not yet configured your eight events.

Eventful 203

Eventful Aggregator Conversation Issues 203

Social Media Today

AUGUST 31, 2023

Regulations around data use for generative AI are set to become a bigger focus.

Data 178

Data Training 178

Ignite Social Media

JULY 6, 2020

That said, it’s essential that your brand sets your budget before going into any kind of agency search. Too often do we hear the response, “We’d like you to recommend a budget” when speaking with prospective clients, which doesn’t set either party up for success. So then, what should your brand set aside for social media management?

Social Media Management 180

Social Media Management Price Social Media Exercises 180

Jon Loomer

NOVEMBER 11, 2020

If they are unable to assign responsibility, it’s easy for a business to simply set up new pages, profiles, and ad accounts. The post How to Set Up Business Verification in Facebook Business Manager appeared first on Jon Loomer Digital. It makes it much more difficult to try to evade Facebook and circumvent rules. Did it help?

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Badge Facebook How To Advertising 210