Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). 9 skills every social media manager must have. ?Communication

Social Media Management 82

Social Media Management Questions Social Media Skills 82

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI.

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

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Social Media Management Social Media Tools Collaboration 52

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Social Media Strategies Summit

FEBRUARY 18, 2021

One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. Ready to learn more? Keep reading.

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Trends Social Media Authentication Instagram 193

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Efficient time-management skills.

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Social Media Management Social Media Brands Content 96

Oktopost

APRIL 29, 2024

Marketers can use social intent data to enhance engagement and increase impact. You can see what is trending as well as the interests and behaviors of your audience. Yet, with Oktopost, it’s seamlessly integrated into your social media management platform, a crucial asset for B2B organizations.

Data 62

Data Social Media ROI B2B 62

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you measure referral traffic from social media?

Social Media Management 114

Social Media Management Social Media Platform Review 114

Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. As a social media manager, you should get to know your niche’s main thought leaders and influencers.

HootSuite 90

HootSuite Sentiment How To Hashtag 90

Keyhole.co

SEPTEMBER 13, 2023

Maybe you’re not using trending hashtags — or at least the relevant ones. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. To help you, we compiled a guide on how to find and use trending hashtags on Instagram for better visibility.

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Hashtag Trends Instagram UGC 52

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

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Analytics Social Media Tools Price 179

Sprout Social

JUNE 6, 2024

Listening customers will be able to tap into Analyze by AI Assist and Summarize by AI Assist , new widgets that will help you distill content and surface important conversation trends faster. In a fiercely competitive travel and tourism industry, they needed a way to grab analytics more frequently and uncover market trends.

Hotels 94

Hotels Influencer Report Platform 94

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. 8 of the most important influencer marketing trends in 2020. important; }. Get the full report now!

Influencer 145

Influencer Trends Marketing Guidelines 145

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Final Thoughts.

Review 78

Review Social Media Management Price Collaboration 78

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Oktopost

MAY 30, 2023

With a strong supply of pre-written and pre-approved content always ready to go, you’re not only able to ensure that deadlines are always met, but that you’re prepared for changing trends among your audience. In essence, it means a higher ROI for content your brand already owns. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

MARCH 20, 2023

And those stacked engagements mean that social algorithms will notice, and push, your content. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. And that, in turn, can help avoid lengthy approval times and missing trends.

Buy 109

Buy Video How To Template 109

Sprout Social

SEPTEMBER 18, 2023

Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns. According to The Sprout Social Index™ 2023 , 38% of consumers agree that the most memorable brands on social prioritize original content over following trending topics.

Marketing 123

Marketing How To Sample Samples 123

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Life of a social media manager: Them: here's a great pic to post. Trust your social media manager.

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Campaign Social Media Social Media Management Team 136

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Let’s dig deeper.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Final Thoughts.

Review 70

Review Social Media Management Price Collaboration 70

Oktopost

MAY 23, 2023

But social conversations and trends occur in cycles. A social media strategy that includes content repurposing is simply more rewarding, as well as offering a higher ROI on content creation. You’ll be able to keep up with your social publishing strategy… Consistency is key.

Social Media 91

Social Media Content Marketing ROI 91

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Mindjumpers

JANUARY 11, 2012

I have been going through the report and something that caught my attention was, that companies have now realized that inorder to derive value through their social media efforts they need to allocate resources who understand and can work with social media. Two main challenges for 2012 – Resources and ROI.

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Survey Report Social Media ROI 250

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them.

Metrics 92

Metrics Influencer Marketing Survey 92

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Marketing trends are constantly changing. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Your ROI is unsatisfactory.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Jenn's Trends

MARCH 16, 2022

What if you could show your boss, your client, your spouse, or even yourself that all that hard work you’re doing over on social media is actually working? What if you could easily check one source to see how all your social posts, comments, and more are performing?

ROI 78

ROI Tools How To Social Media 78

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69

Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Providing feedback Managing a team requires you to provide feedback. For instance, Amelia is self-taught.

Social Media 90

Social Media How To Skills Hubspot 90

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Google Trends.

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Social Media Management Social Media Tools Domain Name 246

Hootsuite

NOVEMBER 7, 2023

Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. 14 best social listening tools for 2024 There are a lot of options out there. You can also gain insights into social sentiment.

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 2, 2022

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Free social media marketing training and resources. Level: Beginner.

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Training Course Resources Social Media 109

Sprout Social

APRIL 25, 2023

Social listening With Sprout’s Social Listening solution , artificial intelligence (AI) and automation technology do the heavy lifting for you at scale—sifting through millions of data points to deliver the trends, insights and key audience learnings you need in seconds.

Facebook 110

Facebook How To Aggregator Metrics 110