Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC in Action. This insight lead us to a UGC-heavy content strategy.

UGC 101

UGC Brands Authentication Banking 101

Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want?

UGC 97

UGC Campaign Bazaarvoice Social Media 97

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Social Media

Trends 293

Trends Strategy Social Media UGC 293

Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. That image features one of your products. Is it fair game to use on your brand’s social channels? Love the UGC you’re already seeing and want even more to work into your content mix? Interested in even more ways to create killer social content for your brand? The post You Down with UGC?

UGC 112

UGC Library Content Authentication 112

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money.

Strategy 236

Strategy Social Media UGC Influencer 236

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Set your social media goals.

Organization 98

Organization Social Media Management Products Social Media 98

Pixlee

APRIL 25, 2022

Luckily, user-generated content (UGC) has turned the tables and allowed for real customer voices to be elevated online. Having an inclusive UGC strategy in place can do a lot for your brand, from building a welcoming brand community to better website accessibility.

UGC 75

UGC SEO Forums Communities 75

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. People praising a product or brand through ratings and reviews increases its credibility and authority.

UGC 271

UGC comScore Marketing Review 271

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Steps for Planning a Social Media Sweepstakes . If your brand sells a physical product, include that as the prize or part of it.

Social Media 189

Social Media Guidelines How To UGC 189

Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. population uses social media. Ambassador ) 54% of users report using social media to research products.

Communities 180

Communities Social Media Tips Repository 180

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. This can lead to huge efficiencies in your paid media spend.

Organization 190

Organization Social Media Content Analysis 190

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Social media posts.

Strategy 264

Strategy Content Social Media UGC 264

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. So, it makes sense that when consumers are planning a milestone, like getting married, having a baby, big financial investments like cars and homes, even taking a vacation, they look to social media for recommendations. Why do people include a brand name in their social posts? User Generated Content (UGC).

UGC 96

UGC Report Nielsen API 96

Ignite Social Media

NOVEMBER 15, 2019

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. I know it’s obvious that you need visual content to make an impact on social. But you can’t just put a blurry, grainy photo of your product and hope to see your numbers spike. Learn a little more about copyright info for social media here.).

Cost 146

Cost Social Media UGC Hashtag 146

Hootsuite

NOVEMBER 23, 2022

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. What is a UGC creator? Replying to @ROY KANYI What is UGC? What is UGC?

UGC 81

UGC HootSuite Film CPA 81

Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.

UGC 88

UGC Curation Posterous Hashtag 88

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Position your product.

Products 133

Products FAQ Sentiment Social Media 133

Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?

UGC 64

UGC Features Tumblr Brands 64

Pixlee

MAY 16, 2022

Just like regular online shoppers, a person might be hesitant about purchasing a product they’re not looking at in-person. To build social proof in these customers and promote BOPIS, top brands opt to feature both user-generated content (UGC) across their marketing channels.

UGC 67

UGC Retail Products Review 67

Ignite Social Media

NOVEMBER 13, 2018

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape. With that in mind, here are the 2019 social media trends to watch. Social Media Strategy

Trends 143

Trends Social Media UGC Authentication 143

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. UGC is especially effective in higher education.

Strategy 130

Strategy UGC Team Social Media 130

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. But what makes a great piece of social media content different?

Content 117

Content Social Media Authentication UGC 117

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

Social Media 125

Social Media Real Estate Brands Content 125

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI.

ROI 246

ROI Social Media UGC Discount 246

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care.

HootSuite 127

HootSuite UGC Nielsen Review 127

Ignite Social Media

JUNE 23, 2016

Social promotions are an easy way to show success as you wrap up this year, and here are 3 different social media promotions that you can execute on a fairly quick turnaround. Beyond social paid media, one of the best ways to generate awareness and impressions is with an influencer program. Working with influencers allows them to put a creative spin on your product based on their specialty. One way to drive advocacy actions is through a UGC promotion.

Social Media 97

Social Media Activities UGC Aggregator 97

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. So what does email marketing offer that social media doesn’t?

Campaign 150

Campaign UGC Social Media SMS 150

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social. Takeaway: Invest in UGC.

Social Media 132

Social Media UGC Adwords Influencer 132

Ignite Social Media

JULY 15, 2016

As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. In fact, sometimes we don’t even have to be searching, we just stumble across great ideas or products while scrolling through the newsfeed. With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. Weddings.

Social Media 111

Social Media Tips Brands UGC 111

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Pick Your Social Platforms.

Tips 188

Tips Social Media Hashtag UGC 188

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Check Paid Social Campaigns. Next, make your way through your social inbox.

Social Media Management 172

Social Media Management Social Media UGC Curation 172

Later

MARCH 5, 2021

Looking for an easier way to find great content to share on your social media channels? Discover 6 ways to source content for your social channels with Later: How to Find Content for Social Media with Later: Search by Profile (New!).

How To 84

How To UGC Library Hashtag 84

Ignite Social Media

JUNE 26, 2017

Looking through your social feed (pick any) we all pause when we get to our favorite brand. We love their social voice. Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright. From their sharing of memes with witty sayings that have me clicking and muttering “Yeah that’s me” to their new product announcements or sharing of Death Wish Coffee Dogs, the brand has tapped into what true coffee drinkers feel.

Class 110

Class Brands Social Media Examples 110

agora pulse

MAY 15, 2020

As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns out authentic content and engagement. Related: Download your FREE social media calendar.

Social Media 132

Social Media Hashtag UGC Authentication 132

Pixlee

MAY 11, 2022

Adweek’s Social Media Week 2022 brought the industry’s sharpest minds together in NYC to share knowledge on the trends shaping social media. Creators Are Essential to the Future of Brand Social . From UGC to Creators, Brands No Longer “Own” Social Content.

UGC 81

UGC Trends Virtual World Authentication 81

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Ryan Goff , SVP, Social Media Marketing Director at MGH, writes, “They matter because they represent potential. User generated content (UGC) includes any form of content created by the consumer. It can be a tweet about your product, a blog post about your customer service, or a two-sentence review.

UGC 110

UGC Hashtag Content Social Media 110

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. Social searchability optimization.

Engagement 135

Engagement Strategy Social Media Apparel 135

Ignite Social Media

JULY 18, 2016

Although Facetune can be a little controversial because it includes the “reshape” function, which slims down bodies and consequently causes social media images to become an unreal version of the truth. If you’re at all involved in social media, you’ve recently seen your feed move back and forth in the most adorable manner over and over again. Photography and content apps are a dime a dozen in your App and Google Play Stores.

Content 112

Content UGC Patterns Price 112

Ignite Social Media

JULY 6, 2016

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If Not only are they thumb-stopping, but here at Ignite Social Media we’ve seen them be extremely cost efficient when promoting. 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. Because UGC is the most authentic content available to brands.

UGC 110

UGC Cost Authentication Energy 110

Ignite Social Media

APRIL 23, 2019

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Your content’s job at this stage of the journey is to encourage these “advocacy actions” – actions from your buyers that recommend your product to the buyer’s network. Ask for UGC.

Loyalty 89

Loyalty Content UGC Hashtag 89

Webbiquity SMM

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events.

UGC 157

UGC Aggregator Social Media Eventful 157

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. Brunette the Label x Smash & Tess’s Product Launch. #1:

Campaign 91

Campaign Apparel Social Media UGC 91

agora pulse

JUNE 28, 2017

Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. Why apply SWOT to social media strategy? Although the SWOT model has been used for years with business strategy, it can be applied in other ways, even to your social media strategy. It is tempting not to have a strategy and just keep social accounts updated. What are your social media strengths and weaknesses?

Analysis 150

Analysis Social Media UGC Organization 150