8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats. Fast and clean is a good combination, especially on mobile.

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Trending Sources

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Harness that excitement, and think about what this means for your mobile app.

4 Ways Mobile Impacts SEO

Convince & Convert

This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile website for SEO or building a mobile app for a website. Take a look at what factors currently influence mobile SEO: Page Speed Plays a Role.

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth.

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens.

SEO Isn’t Dead. The New SEO

Firebelly

People who are aware of what’s going on with Google, but aren’t mired in the details of SEO every day may have heard the oft-used-but-incorrect phrase, “SEO is dead.” What SEO Used to Be Like.

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Sometimes Even an SEO Expert Needs Help

Bill Hartzer

After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. Back when SEO was “easy” (was it ever really easy?), Sometimes every good SEO needs some help.

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SEO in 2013: What to Expect

Idaconcpts

SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. Expect greater emphasis on mobile products.

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9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. Optimize for Mobile. Have a few of your own SEO strategies to share?

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Dallas SEO: Google Gets It All Wrong on Google Maps

Bill Hartzer

Take a look at today’s search results for the search query: Dallas SEO. From what I’m seeing, there is a Dentist with the last name of “Seo” (pronounced SEE-OH ?)

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. SEO Rapper.

27+ Resources to Learn SEO Copywriting

Writtent Blog

However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic. Learn SEO Copywriting: 27 Useful Online Resources. Does SEO Copywriting Still Matter? Get real SEO copywriting critiques. Image source.

Are You Reading This On A Mobile Device?

Small Business Mavericks

If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. Meyer does a nice job of looking at the way Google is changing to adapt to smaller screens and there’s a great discussion in the comments on what that means for internet marketing and SEO. What Does Mobile Matter To Marketers?

5 Copywriting Techniques That Affect SEO

Writtent Blog

It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together.

The Hidden Insights of SEO

Kikolani

Long back Search Engine Optimization(SEO) used to be a discipline governed by blackhat marketers. With the moving time ‘Hidden Insights of SEO’ turned to be ‘ a game of common sense’. Technical SEO. Make sure that the website responds well on mobile also.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Half of all Facebook users use it on mobile devices, at least occasionally. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). Just 11% use mobile content and only 9% create eBooks. How big is the SEO industry?

SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

SEO as we know it is actually gone forever. There’s currently no way to achieve guaranteed SEO results by achieving a coveted spot among these in-depth articles. Still not convinced that these emerging factors indicate that SEO isn’t what it used to be? The post SEO is Dead.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

What do marketers rate as the single most valuable SEO tactic? 5 SEO Stats. More than half (53%) of marketers rank content creation as the single most effective SEO tactic. 57% of B2B marketers say SEO has the biggest impact on lead generation. SEO is #2.

The Complete (Mini) Guide to eCommerce SEO

Kikolani

Good SEO can be a major financial asset for eCommerce sites. In eCommerce, that’s huge.The problem I’ve seen, however, is that most SEO advice never gets followed. Part 1: On-Site Basics for eCommerce SEO. Have a Site that Works Well on Mobile. SEO eCommerce

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SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)

Socialmedia.biz

Almost nobody knows everything about how SEO (search engine optimization) really works. And, honestly, shouldn’t your business be focusing on things like increasing growth and revenue instead of dwelling on the right mix of SEO tactics that will benefit your company? Search SEO

Mobile Marketing For Small Business – Does It Need A Rethink?

Small Business Mavericks

A post on the Bing Webmaster Central blog is well worth reading if you optimize your website for both desktop and mobile users. Those points include: Mobile specific URLs rarely rank in search results since there are insufficient indicators to give the URL any value. If you must use separate URLs for the delivery of pages to mobile devices (particularly the popular m.website.com), then Bing suggests a search engine crawler block through your robots.txt file.

11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion

Kikolani

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. You likely know the basics: Your website needs to be mobile-friendly. It’s good for SEO.

Google’s Mobile Update and Online Visibility

Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now?

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New Product SEO – Are Your SEO Efforts Being Wasted?

Small Business Mavericks

There is an interesting post on Search Engine Watch related to the timing of your SEO efforts and season peaks. The post goes into some detail on how to do predictive SEO when a product is in the rumor and pre-launch stage. The example used was for the release of a new mobile phone. Mobile phones are not the only products to fit these categories. SEO is no different. In many cases, your SEO activities start pre-product release and end before a product peaks.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing.

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The Implications of Voice Search on Video Marketing and SEO

Devumi

Voice search is a quickly expanding area of mobile technology. The adaptability and upward mobility of this phenomenon shows no […]. The post The Implications of Voice Search on Video Marketing and SEO appeared first on Devumi.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

What tactic do 92% of SEO professionals view as effective? WordPress Hosting SEO ). Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs. Facebook = mobile.

2 Million Backlinks and 15 SEO Answers from Google’s Matt Cutts

Viper Chill

I’ve covered some pretty controversial topics in recent weeks when it comes to SEO. They don’t really have to give any advice to SEO’s or webmasters; they can just ignore the whole lot and I honestly don’t think it would impact their search market share.

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25 On-Page SEO Keystones to ALWAYS consider

Writtent Blog

On-page SEO is a process that no serious business should ignore. On-Page SEO : 25 Essential Considerations. Evidence suggests that longer blog posts are better for SEO. Alt tags also affect SEO positively and can attract traffic through image-based search. Blogging SEO

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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. Beginners Guide To SEO – by Hobo. . Moz Beginners Guide To SEO – by Moz.

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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

The website comes equipped with a project gallery, request-a-quote feature, and enhanced SEO—all fully customizable, without web design or hosting fees. You see, SEO is not something that can be automated, in any way. The site are entirely in HTML5, and very mobile friendly.

7 Actionable SEO Strategies You Can Do Today

SocialFish

————– As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what most of us often struggle with. So yeah, actually doing SEO can be hard. There’s no question that I like doing on-page SEO. How the hell does it help your SEO?

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Google’s Mobile Update and Online Visibility

Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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How to Protect Yourself from Shady Search Marketing

Convince & Convert

When Was the Last Time You Changed Your Approach to SEO and SEM? What’s the Best Way to Utilize the Power of Mobile? According to the experts at Moz, the most important factor for SEO impact next year will be mobile-friendliness.

26 SEO Tips From the State of SEO and Internet Marketing Seminar

Engaging Brand

The recording and slides of the seminar on the State of SEO and Internet Marketing are available here. Impact of google + is significant, not necessarily in SEO per se but visibly in resullts. Earned media mentions seem to seo rank much better than PR blasts . Mobile is still seen as the most likely way to change marketing approach over the next 12 months. Remember ad space withers over time - it is a depreciating asset, unlike SEO.

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Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly.

SEO New Years Resolutions for 2016

ProBlogger

Despite the pros and cons for creating resolutions, there’s no harm in setting new goals for the year to enhance your SEO skills, as long as you keep them realistic. SEO New Years Resolutions for 2016. I resolve to read the SEO newsletters I’ve signed up for.

Did your site survive Mobilegeddon 2015?

Saying It Social

5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. Google + SEO Google https Mobile mobile-friendly Mobilegeddon SERP Web Developer Webmaster

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