4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
Waxing UnLyrical
JULY 22, 2016
But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. Really, it’s brilliant. So leave it be for now.
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