Claim a Vanity URL for Your Social Media Profiles
OCTOBER 21, 2012
A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. Read more here. Yasmin.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.
Guide to URL Shortening and Tracking for Social Media
MAY 17, 2016
Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one.
Where Earned Media Belongs in the Content Marketing Mix
FEBRUARY 28, 2017
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.
How I do it : Bulk URL shortening for #socialmedia updates
OCTOBER 4, 2014
I post a lot of updates on social media some for marketing and others for social selling activities. What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Your marketing is no different. It’s marketing combination that gets the best results. Here’s a guide to combining marketing tactics with a single piece of content. Email Marketing. The link to the article should include tracking code generated by Google’s URL Builder. Only when you combine these tactics does your marketing turn into a giant robot.
The Future of Twitter
FEBRUARY 24, 2017
The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat.
8 Twitter Bio Ideas to Attract More Followers
MARCH 22, 2017
How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder. The Pieces of Your Twitter Profile.
The 4 Most Effective Twitter Calls to Action
JUNE 23, 2013
Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. What should I tweet? Ask for it.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off. Provide a link: If you include a link, use a URL shortener such as Bit.ly Optimize your Twitter posts.
Twitter Basics: How To Get Started On Twitter For Business
JULY 20, 2016
What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Branding.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. Leverage Twitter analytics for optimized results. iTunes. Stitcher.
The 20 Minute Twitter Audit
NOVEMBER 2, 2016
You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. A Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour. What Is a Twitter Audit? Reach.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. Twitter. Follow her on Twitter at @pamdyer. What are hashtags? Facebook.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. Share URLs? How is your brand perceived?
10 Tips to Build Better Converting Twitter Traffic
NOVEMBER 16, 2016
Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. Use Twitter Cards.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. b) I’m pretty entrenched in the influencer marketing space from an education and training point of view, and the buzz around EMVs is louder than the cicadas that have yet to take over my backyard and drive Lola crazy.
Twitter: Gnip 2.0 APIs Now Generally Available
AUGUST 3, 2016
Twitter announced earlier this week that the updated (2.0) New data and enrichments: Take advantage of new URL metadata and a more powerful Klout enrichment to create new product experiences. Twitter advertisers: Are you ready for Gnip 2.0? Advertising/Marketing Twitter 30-Day Search Adam Tornes APIs Application-Programming Interfaces Decahose Emoji emojis Gnip Gnip 2.0 Hashtags Historical PowerTrack Klout Metadata PowerTrack Queries Quoted Tweets URLsversions of its Gnip application-programming interfaces are now generally available.
How to Drive Twitter Traffic to Your Website
MARCH 8, 2017
Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. Writing about how to drive #Twitter traffic to your site. What are your tips? Source. Takeaways.
Social Fakers: What Do Numbers Mean these Days?
OCTOBER 18, 2012
” The results showed more than 600,000 URLS linking to services that promised things such as: Companies such as Get-Likes , Guerrillr , and SocialBuzzer are the beneficiaries of this pent-up demand. For years, Twitter and Facebook have touted the value of the number of fans or followers. Hessie Jones is a marketer, digital media strategist, speaker, blogger, and podcaster.
3 Simple Tactics for Using Twitter as a Traction Channel
Convince & Convert
NOVEMBER 22, 2016
Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. But before we begin, I have to tell you the truth about marketing on Twitter… The Truth About Twitter Marketing.
How To Simplify Content Promotion with the Twitter Leapfrog Method
JANUARY 30, 2017
Here’s the full article reprinted by permission – would love to know if anyone is using this Twitter Leapfrog Method or anything similar. Twitter Leapfrog Pre-Work. Create a Twitter account to promote the article with. Start by coming up with a name for a Twitter handle that relates to your industry or theme. The Twitter Leapfrog Process. blogging).
9 Tools to Address Various Aspects of Visual Marketing
MARCH 20, 2017
Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. It is compatible with Instagram, Facebook, Twitter, Pinterest, Path, and you can send via email. What other visual marketing tools you are using?
The Ultimate Guide to Twitter Chats
JULY 12, 2016
Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat. Choosing a topic for your Twitter chat is key.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should I Change My URLs for SEO?
Overview of Twitter Ads [Prices, Screenshots, Terms]
MAY 21, 2012
Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products. Overview of Twitter Ads. we” or “Twitter”).
What Is Influencer Marketing?
JANUARY 18, 2017
Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program. A recent study found that Twitter users now trust influencers as much as they trust their friends.
Should Browsers Display Only Canonical URLs to Users?
NOVEMBER 23, 2010
Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, Thus any resulting new links would point to the canonical URLs.
Longer Tweets Are Coming: All You Need to Know About Twitter’s 140 Character Update
SEPTEMBER 19, 2016
Twitter is about to make a big change to the way tweets work. From today, it’s reported that Twitter is cutting back on what types of content will use up its 140-character limit. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the characters they have to express themselves.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. And I don’t mean adding your Twitter and Facebook icons. This is not our annual trends blog post. Privacy.
7 Tips to Launch Successful Twitter Promotions
FEBRUARY 28, 2017
Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. With over 300 million monthly active users , there’s no shortage of people to market to on Twitter.
10 Social Media Marketing Mistakes Businesses Must Avoid
FEBRUARY 2, 2015
Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Twitter, 255 million active users. Including the full URL in the description.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. As a result, one of Twitter’s main uses for marketers is curation.
URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains
DECEMBER 22, 2012
This guest post is by Rob Henry of K2L Marketing. Cutts’ full announcement of this update on Twitter read as follows: “ Minor weather report: small upcoming Google algo change will reduce low-quality ‘exact-match’ domains in search results… New exact-match domain (EMD) algo affects 0.6% So just what does this mean for online marketing and SEO?
How to Analyze Twitter Followers Effectively
OCTOBER 12, 2016
To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. A while back, Twitter revealed that over 20 million of its users were bots. Buzzsumo.
Why Aren’t You Using the New Twitter Customer Service Features?
OCTOBER 13, 2016
Using Twitter for customer service is not only convenient for consumers, but also for your business. Recently Twitter has rolled out tools to make offering customer service on the network more convenient than ever. Let’s look into Twitter customer service a bit more and see how your business can benefit. Benefits of Using Twitter for Customer Service. Tweets.
28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
OCTOBER 23, 2012
Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. How to Grow Your Twitter Following.
Is Your Local Business Doing These Three Things on Twitter?
JULY 25, 2012
You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. Although you should always plan ahead and schedule at least some of your Twitter content, it’s important to remain connected to replies, questions, comments, and re-tweets you receive. Keep Track of Your Brand on Twitter.
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion of tweets, or the people tweeting them, to a private place.”. In the U.S.,