Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. For example, when I set up my new Facebook business page, the randomly assigned number and URL was [link].

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

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Trending Sources

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? Here are six of our favorite URL shorteners: 1.

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How I do it : Bulk URL shortening for #socialmedia updates

Koka Sexton

I post a lot of updates on social media some for marketing and others for social selling activities. It was a rough life so I decided to do a bit of research and find a social marketing hack or method that would give me shortened URLs in bulk. start adding URLs.

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How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text.

The Future of Twitter

Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t cross promote to Twitter (offer a different incentive on Twitter). You forgot your URL.

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The 4 Most Effective Twitter Calls to Action

Pamorama

Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. So what can you do to jumpstart a Twitter initiative using 140 characters or less? Social media marketing must include calls to action.

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Pamorama

There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off. Shorten URLs: Bit.ly

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. Leverage Twitter analytics for optimized results.

8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. The Pieces of Your Twitter Profile. It’s Time to Rethink Your Twitter Bio.

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Twitter. Follow her on Twitter at @pamdyer.

The 20 Minute Twitter Audit

Sprout Social

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. A Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. What Is a Twitter Audit? A link to the Tweet on Twitter.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Here’s why Twitter is one of the best social media platforms for listening: Real-time results.

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. If you go through the Academy of Influencer Marketing that I created for Traackr , you’ll learn more about this.

Twitter: Gnip 2.0 APIs Now Generally Available

SocialTimes Twitter

Twitter announced earlier this week that the updated (2.0) New data and enrichments: Take advantage of new URL metadata and a more powerful Klout enrichment to create new product experiences. Twitter advertisers: Are you ready for Gnip 2.0? Advertising/Marketing Twitter 30-Day Search Adam Tornes APIs Application-Programming Interfaces Decahose Emoji emojis Gnip Gnip 2.0 Hashtags Historical PowerTrack Klout Metadata PowerTrack Queries Quoted Tweets URLs

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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3 Simple Tactics for Using Twitter as a Traction Channel

Convince & Convert

Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. Auto-mentions on Twitter have changed my life.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. But of course no product rollout occurs in a vacuum, so we must consider this change within the context of other modifications made to the platform, and it turns out Twitter has been pretty busy lately working on its direct messaging capabilities.

How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page.

How To Simplify Content Promotion with the Twitter Leapfrog Method

SocialFish

Here’s the full article reprinted by permission – would love to know if anyone is using this Twitter Leapfrog Method or anything similar. Twitter Leapfrog Pre-Work. Create a Twitter account to promote the article with. The Twitter Leapfrog Process.

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The Ultimate Guide to Twitter Chats

Sprout Social

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? Hosting a Twitter Chat. Choosing a topic for your Twitter chat is key.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Should I Change My URLs for SEO? Marketing Automation.

Overview of Twitter Ads [Prices, Screenshots, Terms]

Idaconcpts

Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Twitter partnered with American Express to make it easy for small business owners to advertise on Twitter. Overview of Twitter Ads.

Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. What other visual marketing tools you are using?

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7 Tips to Launch Successful Twitter Promotions

Sprout Social

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. Twitter Contests.

What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. Twitter, 255 million active users. Isolating social media marketing from other activities.

Longer Tweets Are Coming: All You Need to Know About Twitter’s 140 Character Update

Buffer Social

Twitter is about to make a big change to the way tweets work. From today, it’s reported that Twitter is cutting back on what types of content will use up its 140-character limit. We’ll add a note here when they’re publicly available to all Twitter users.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

Is Your Local Business Doing These Three Things on Twitter?

Idaconcpts

You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. Taking even a couple hours to respond on Twitter can be akin to taking over a day to respond to a client phone call.

How to Analyze Twitter Followers Effectively

Sprout Social

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers.

Why Aren’t You Using the New Twitter Customer Service Features?

agora pulse

Using Twitter for customer service is not only convenient for consumers, but also for your business. Recently Twitter has rolled out tools to make offering customer service on the network more convenient than ever. Benefits of Using Twitter for Customer Service.

How to Increase Twitter Engagement with Nestivity

Kikolani

This week, I had the privilege of taking a new Twitter tool for a spin. Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form.

The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Google’s URL Builder.

How to Get Started with Pinterest Marketing

Socially Sorted

Do you want to grow your business with Pinterest Marketing? If your goal is to increase social media traffic to your website, then you should be marketing yourself on Pinterest. In this post I show you everything you need to know to get started with Pinterest Marketing. .

Buffer Review – My Favorite Time Saving Twitter Tool

Kikolani

As I recently mentioned in my BlogWorld recap , I met Leo Widrich , one of the guys behind the Buffer App for Twitter sharing. Now as many of you might know, I’m a huge fan of HootSuite for my Twitter management needs. shortened URLs. My Twitter Strategy.