Claim a Vanity URL for Your Social Media Profiles
OCTOBER 21, 2012
A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. For example, when I set up my new Facebook business page, the randomly assigned number and URL was [link].
Guide to URL Shortening and Tracking for Social Media
MAY 17, 2016
Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? Here are six of our favorite URL shorteners: 1.
How I do it : Bulk URL shortening for #socialmedia updates
OCTOBER 4, 2014
What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn.
Twitter to Stop Counting Photos, Links Toward 140-Character Limit?
MAY 16, 2016
No, Twitter is not increasing its 140-character limit for tweets, but users may soon be able to pack a lot more information into them, regardless. According to Bloomberg, links added to tweets currently occupy 23 characters, even when URL shorteners are used. Bloomberg added that the 140-character limit was originally adopted to match the limit of text messages in 2006, when Twitter launched.
How To Spread Your Facebook Page URL And Twitter Handle - Social Media
Social Media Network Marketing
JANUARY 31, 2014
The Future of Twitter
FEBRUARY 24, 2017
The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. The average Twitter user has 208 followers.
8 Twitter Bio Ideas to Attract More Followers
MARCH 22, 2017
How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. The Pieces of Your Twitter Profile. It’s Time to Rethink Your Twitter Bio.
Get Your Google+ Custom URL
NOVEMBER 7, 2013
Just a quick post in case you haven’t seen the news that you can now go get your custom URL on Google+. In other words, instead of https://plus.google.com/115229808208707341777, your URL can look like this - https://plus.google.com/+maddiegrant (That’s mine, obvi.).
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text.
18 Tweetable Twitter Tips for Newbies
MARCH 18, 2013
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? Include a link in your Twitter profile.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Provide a link: If you include a link, use a URL shortener such as Bit.ly Optimize your Twitter posts.
The 20 Minute Twitter Audit
NOVEMBER 2, 2016
You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. A Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. What Is a Twitter Audit? A link to the Tweet on Twitter.
The 4 Most Effective Twitter Calls to Action
JUNE 23, 2013
Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. So what can you do to jumpstart a Twitter initiative using 140 characters or less? Here are the results: 4 best Twitter calls to action.
Twitter Basics: How To Get Started On Twitter For Business
JULY 20, 2016
What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Twitter is Viral.
How To Spread Your Facebook Page URL And Twitter Handle - Social Media
Social Media Network Marketing
AUGUST 18, 2012
How to Use Twitter as a Professional Networking Tool
AUGUST 21, 2015
Twitter is more than just a method to share your thoughts regarding any particular subject. Here are five best practices on how to use Twitter as a professional networking tool. When you mention someone in a Twitter post, that person will receive a message.
10 Tips to Build Better Converting Twitter Traffic
NOVEMBER 16, 2016
Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
Here’s why Twitter is one of the best social media platforms for listening: Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion. Share URLs?
Twitter: Gnip 2.0 APIs Now Generally Available
AUGUST 3, 2016
Twitter announced earlier this week that the updated (2.0) New data and enrichments: Take advantage of new URL metadata and a more powerful Klout enrichment to create new product experiences. Twitter advertisers: Are you ready for Gnip 2.0? Advertising/Marketing Twitter 30-Day Search Adam Tornes APIs Application-Programming Interfaces Decahose Emoji emojis Gnip Gnip 2.0 Hashtags Historical PowerTrack Klout Metadata PowerTrack Queries Quoted Tweets URLs
Social Fakers: What Do Numbers Mean these Days?
OCTOBER 18, 2012
” The results showed more than 600,000 URLS linking to services that promised things such as: Companies such as Get-Likes , Guerrillr , and SocialBuzzer are the beneficiaries of this pent-up demand. Today’s guest post is by Hessie Jones. All hail Facebook. ONE BILLION USERS!
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
The link to the article should include tracking code generated by Google’s URL Builder. Yes, you can connect with Andy on Google+ and Twitter , or contact him using his favorite web marketing tool: 773.353.8301. Today’s guest post is by Andy Crestodina.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Although Twitter’s speedy pace can help you connect faster and respond to your customers faster, staying on top of rapidly moving streams can be a real challenge.
3 Simple Tactics for Using Twitter as a Traction Channel
Convince & Convert
NOVEMBER 22, 2016
Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. Even the real people on Twitter are too busy for you.
How to Drive Twitter Traffic to Your Website
MARCH 8, 2017
Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). Writing about how to drive #Twitter traffic to your site. Data shows that the average Twitter CTR is 1.64%.
The Ultimate Guide to Twitter Chats
JULY 12, 2016
Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? Hosting a Twitter Chat. Choosing a topic for your Twitter chat is key.
How To Simplify Content Promotion with the Twitter Leapfrog Method
JANUARY 30, 2017
Here’s the full article reprinted by permission – would love to know if anyone is using this Twitter Leapfrog Method or anything similar. Twitter Leapfrog Pre-Work. Create a Twitter account to promote the article with. The Twitter Leapfrog Process.
Flutter: The New Twitter
MARCH 15, 2011
Today’s YouTube Tuesday video is the Flutter: The New Twitter mockumentary. Video URL: [link] ]. Sometimes 140 characters is just too long; nano-blogging is the next big thing. What can you say with only 26 characters?
If Twitter Would Have Been Invented In The 80s
APRIL 13, 2012
This week, however… …we’re exploring what Twitter would have looked like if it had been invented in the 80s. Video URL: [link] ]. Last week we imagined if Facebook were invented in the 90s.
A Surefire Way to Get Verified on Twitter
SEPTEMBER 15, 2016
Twitter recently announced a “verified” button and the Twittersphere is buzzing over which users can get it and how. In this article I’m going to explain how to get verified on Twitter without any hiccups along the way. Why Should I Bother to Verify My Twitter Account?
Get Twitter Follow and Google +1
JUNE 5, 2011
And Twitter is trying to figure out how to monetize. And it’s been a big week for both with Google +1 and Twitter follow launching. The thing I like about both is you don’t have to direct people to leave your site in order to follow you on Twitter. Twitter Follow.
Should Browsers Display Only Canonical URLs to Users?
NOVEMBER 23, 2010
Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. The referral to the coded URL would still be passed to the site’s analytics software but users would see the canonical URL.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t cross promote to Twitter (offer a different incentive on Twitter). You forgot your URL.
Overview of Twitter Ads [Prices, Screenshots, Terms]
MAY 21, 2012
Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Twitter partnered with American Express to make it easy for small business owners to advertise on Twitter. Overview of Twitter Ads. we” or “Twitter”).
5 metrics to track on Twitter
JULY 28, 2011
Laser focused and sincere the question came: “How many followers should I have on Twitter? Of course you need some followers on Twitter, otherwise its as if your standing in the middle of the forest with a blow horn.what possible effect could that have (except to scare a few racoons)? A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. So the question then remains, what SHOULD you track on Twitter?
Twitter Eases Process of Embedding Timelines
JUNE 8, 2016
Twitter streamlined the process for publishers looking to generate and embed multiple timelines. Of course, if you already have timeline widgets, you can always access them in your Twitter settings. All you need is a public profile, list, like or collection URL to get started.
7 Tips to Launch Successful Twitter Promotions
FEBRUARY 28, 2017
Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. Twitter Contests.
URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains
DECEMBER 22, 2012
Cutts’ full announcement of this update on Twitter read as follows: “ Minor weather report: small upcoming Google algo change will reduce low-quality ‘exact-match’ domains in search results… New exact-match domain (EMD) algo affects 0.6% URL Be Sorry!