Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 122

Social Media Tips HootSuite Marketing 122

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

Social Media 178

Social Media Strategy Marketing Curation 178

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229

Video Trends Marketing Mobile 229

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299

comScore Marketing Case Study Review 299

Writtent Blog

NOVEMBER 17, 2023

If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike. What is a Case Study?

Case Study 96

Case Study Study Reputation Loyalty 96

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Ignite Social Media

JULY 18, 2019

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. return on ad spend (ROAS) and even higher numbers for its partner products.

Case Study 98

Case Study Retail Study Social Media 98

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. What did you think were the most interesting case studies of 2012?

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Case Study Study Social Media Film 194

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

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Social Media Video Company Content 246

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

The Realtime Report

OCTOBER 29, 2019

Surefire Strategies in the Social Media Marketing World. Your typing hands are clammy and unwilling to move. You’re trying to build a strong social media strategy for your business, and honestly, it shouldn’t be this hard! If your business is new to the social media marketing world, relax.

Social Media 119

Social Media Strategy Marketing Study 119

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Ignite Social Media

FEBRUARY 13, 2019

The social media industry is extremely fluid, with platforms, algorithms, and features changing at the drop of the hat. As marketers, it can be challenging to keep a finger on the pulse when that pulse is constantly changing pace. More and more, we are seeing consumers engage with video content on social media.

Social Media 119

Social Media Marketing Trends Sentiment 119

Sprout Social

NOVEMBER 17, 2022

According to The Sprout Social Index™ , consumers find short-form videos 2.5x And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural.

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Types Instagram Brands Collaboration 116

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Trend #1: Focus on Generation Z.

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Platform Social Media Influencer Trends 271

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

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Trends Social Media Instagram Platform 182

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 98

Social Media How To Marketing Price 98

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

Social Media 97

Social Media UGC Marketing Communities 97

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 120

Social Media Survey Education Team 120

Social Media Strategies Summit

AUGUST 4, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

Social Media 174

Social Media Communities Instagram Eventful 174

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. However, leveraging students to support your social media initiatives is easier said than done.

Social Media 130

Social Media UGC Project Collaboration 130

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

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Startup Content Marketing ROI 97

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Keep videos short.

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Video Social Media Study Instagram 129

Convince & Convert

OCTOBER 8, 2021

Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional marketing to speak to your audience. . Nano & Micro-influencers for DEI Marketing. Never Forget Authenticity

Influencer 165

Influencer Marketing B2B Authentication 165

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 172

Education Examples UGC Content 172

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you love Twitter for marketing?

Social Media Management 187

Social Media Management Social Media Tips Content 187

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Social Media Meme HootSuite Influencer 142

Ignite Social Media

NOVEMBER 4, 2019

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on.

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Trends Social Media Study Statistics 158

Ignite Social Media

AUGUST 27, 2020

2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic , people have had more reason to get involved and voice their opinions on social media. When it comes to content, one type rules above all else: Video. Subscribe to Social You Should Know.

Trends 127

Trends Social Media Content Retail 127

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” ” I call it participation marketing, and the reason is clear. They have no agenda. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Webbiquity SMM

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

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Analytics Social Media Tools Price 179