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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 311
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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

YouTube 113
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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Exhortations from the marketing team can only go so far. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. Social Media Freedom. Recognizing the business value of social media, most companies have discarded such bans. Follow the leader.

LinkedIn 168
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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of Russ graciously agreed to a Diva Marketing interview. One might say the AMA is the North Star for marketers.

Marketing 111
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Grow Your Wiki

Buzz Marketing for Technology

knowledge management. Publishing 2.0. sharing knowledge. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. k12online06. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. managing wiki growth.

Wiki 223
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Welcome the New Writtent.com: We Create Content that Works!

Writtent Blog

You don’t need weeks and thousands of dollars to spend on a content marketing strategy. “List Posts” are the most frequently published (and shared) types of content on the web. Tell your story, share your knowledge. Based on a specific post type (research post, list post), we ask questions related to the topic.

Content 82
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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Russ graciously agreed to a Diva Marketing interview. Toby/Diva Marketing : Totally agree Russ it is a ‘big’ and not easy question.