Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. contact-form].

Skills 334

Skills Social Media Sysomos Diagrams 334

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 233

Content Marketing Loyalty Collaboration 233

Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Graphic Design.

Skills 195

Skills Drupal Diagrams Content 195

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Guest post by Brad Richardson.

Social Media 196

Social Media Marketing B2B Loyalty 196

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 305

B2B Trends Analysis Marketing 305

Buffer Social

OCTOBER 31, 2022

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.

Social Networking 108

Social Networking Film GPS Communities 108

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. Google supports quality news publishers in digital transformation.

Google 279

Google Film Instagram News 279

Webbiquity SMM

JULY 30, 2024

For ideas, check out the carousels that Buffer publishes themselves. View this post on Instagram A post shared by Buffer (@buffer) They regularly publish carousels with a ton of tips. I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network.

B2B 171

B2B Instagram BuzzStream Hubspot 171

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. We recently hosted a webinar on TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 225

Brands NoFollow Marketing How To 225

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Publishing 107

Publishing Tools Brands Facebook 107

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 222

Social Media Tips Metrics B2B 222

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. Let’s get into it.

Analytics 221

Analytics Social Media Tools Price 221

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. What is Pinterest marketing? The strategy?

Marketing 99

Marketing HootSuite Affiliate marketing Price 99

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. What can social media analytics tools do?

Social Media 143

Social Media Tools Marketing Analytics 143

Sherrilynne Starkie

NOVEMBER 26, 2017

Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. The professionals’ social network is introducing lead forms for Sponsored InMails.

Features 230

Features Tools Smart Phone LinkedIn 230

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Subscribe to Social You Should Know.

Analytics 158

Analytics Brands CPA Marketing 158

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think. Trademark number 97097363.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. This is User-Generated Content, the holy grail of social media.

Social Media 126

Social Media CPA CPC CPM 126

SocMed Sean

JUNE 16, 2018

As a content marketing advocate for both personal blogs and businesses, I get asked this question a lot. Remember, just like a used car that is “new” to the new owner, an older blog post can be new to a reader, regardless of when it was published, as long as it is still useful. If you don’t, start one.

Google 272

Google Analysis Engineering Organization 272

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic. Source: google.com. Build Topical Authority.

Loyalty 216

Loyalty Software Publishing Products 216

Oktopost

JUNE 4, 2024

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. What is Oktopost Social Advocacy App? But to unlock this potential, your employees need to be sharing a steady stream of social content, regularly.

Notification 157

Notification B2B Social Networking Organization 157

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

YouTube 145

YouTube HootSuite Marketing Video 145

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. Create a new monthly tab, then schedule your social calendar weekly. Image source. Download it here.

Template 233

Template Templates Content Small Business 233

Blog2Social

NOVEMBER 18, 2020

Every social media network has its “best times” These are days and times when your audience is particularly active on social networking sites. The time of publishing can play a decisive role in achieving as many likes, shares and comments as possible as well as a wide reach.

Social Media 144

Social Media Social Networking Publishing Activities 144

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service.

Blogger 266

Blogger Company Social Media Curata 266

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.

Social Media 142

Social Media Tools Marketing Analytics 142

Ignite Social Media

NOVEMBER 4, 2021

In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. What Would an Algorithm-free Facebook Look Like to Social Media Marketers? Some Background.

Facebook 164

Facebook Proposal Hosting Organization 164

Waxing UnLyrical

SEPTEMBER 7, 2017

As is a tendency to give the stink eye, even metaphorically speaking, to anyone who dares to post about something completely unrelated, maybe even trivial, to their social networks. And that’s what we need to remember about marketing, PR, social and Comms in general. Every now and then we connect over the big stuff.

Wikimedia 254

Wikimedia Public Domain Consultant Eventful 254

Ignite Social Media

JUNE 15, 2020

Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. These younger social networks always seem unstoppable until someone stops them.

Brands 169

Brands Social Networking Instagram Privacy 169

Oktopost

MARCH 9, 2020

When planning to produce and publish content to get followers to engage, there are number of parameters that must be taken into account. Competitions drive user-generated content that will increase your online presence through the social network. Match the infographic to the social network: Format design is important.

Types 156

Types Engagement Social Media Survey 156

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 225

B2B Brands LinkedIn Influencer 225

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B 140

B2B Brands Marketing How To 140

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. But curating content for social media is a bit more straightforward. Sprout Social. So you can keep your feed fresh and varied to engage your audience.

Curation 144

Curation Data Content UGC 144

Hootsuite

APRIL 5, 2021

Any hot new social media app is bound to go through this rags-to-riches-to-Twitter-mockery trajectory (RIP, Google Plus ). We turned to our in-house expert — Nick Martin, Hootsuite’s Global Social Engagement Specialist — to find out if brands should pay attention to Clubhouse. Does it fit with your social media goals?

Social Media 139

Social Media Marketing Template Templates 139

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 115

Strategy Sentiment Marketing Patterns 115