Ignite Social Media

DECEMBER 19, 2017

This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat continues to absolutely kill it and Instagram all but change their name to SnapGram with their seemingly copycat features continues to grab share. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody.

Social Media 104

Social Media UGC Paid Search Hashtag 104

Hootsuite

JUNE 13, 2022

Knowing what is happening in the market and how your company stacks up can help you stay ahead. Insights can help you gather mentions from a variety of platforms, including Twitter, Facebook, Instagram, YouTube, Tumblr, and more. To understand how your ads are performing, you need to measure your share of voice for paid search.

Social Media 144

Social Media How To HootSuite Metrics 144

agora pulse

JULY 30, 2019

But if low traffic to your site means you aren’t generating many leads, try this simple solution: Use your experience with paid social to create ads for your agency. Whether you advertise on Facebook , Instagram , Twitter , or LinkedIn , you can target your ideal customers and drive prospects to your site.

Social Media 106

Social Media Case Study How To Social Media Management 106

Twist Image

JUNE 2, 2017

Do they not do searches on Google and see the paid search results? Do we over-complicate marketing more to validate our business models than to speak the truth about what gets attention? content marketing. digital marketing. digital marketing agency. digital marketing blog. email marketing.

Brands 63

Brands Paid Search Compete Influencer 63

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. You know what puts a handbrake on growth? Follow Bob, you’ll be glad you did.

Google 134

Google Facebook Paid Search Advertising 134

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If you only use social media for marketing, you’ve already fallen behind. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Convince & Convert

DECEMBER 10, 2014

For math’s sake, let’s assume you create 300 total pieces of social content per month (tweets + FB posts + Instagram, and so forth). Well, how much are you paying for them in paid search? Under this scenario, your total social media costs are approximately $26,500 per month. Now You Know Your Costs.

Social Media 150

Social Media ROI Cost Insurance 150

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. You know what puts a handbrake on growth? Follow Bob, you’ll be glad you did.

Google 98

Google Facebook Paid Search Advertising 98

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. Blogging / Content. Business / Career. consumer laws.

Mashup 130

Mashup Resources Products Press Release 130

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. How to measure share of voice.

SEO 144

SEO Social Media Metrics Sentiment 144

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get. There are three types of media: earned, owned and paid. Or you posted something sensational on Instagram and it just had to be reshared to others.

Strategy 137

Strategy Tips Review Findability 137

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. There is a distinct bias amongst social and digital marketers to that effect. Let’s get to work.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. State of Search ). To that end, 94.7%

Statistics 214

Statistics Social Media B2B SEO 214