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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. They don’t follow guidelines on contact form policies on what will be covered and what won’t be. Study your influencers out; don’t take the lazy path because you can.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). I have much to accomplish and certainly wouldn’t want to be stoned.

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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following. I think e-commerce benefits from social media. These two advantages make creating a high return not only easier, but also more likely.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Bookmarks/Read-Watch-Listen Later Facebook and IDC have released How Smartphones and Social Keep Us Engaged that includes a good deal of data about usage habits.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. Some have requested that Cruise Critic have a formal policy requiring RC’s to identify themselves as such.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

As for my take on this post – I think that social media is the new word of mouth , and like the word of mouth of old – it takes time for people to start remembering and trusting your brand – but it is THE most effective way to spread influence, and social media is no different.

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