Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Repository 88

Repository Marketing Data B2B 88

Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

Campaign 304

Campaign Brands Influencer Collaboration 304

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Convince & Convert

JANUARY 31, 2024

Use project management tools : Project management tools such as Trello, and CoSchedule can help you create, organize, and track your projects in one place. You can use these tools to define your objectives, assign roles and responsibilities to your teammates, and track your status and updates.

Project 129

Project Social Media Template Templates 129

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Track your account growth, your reach and impressions, and the number of brand mentions and post shares. These 45 social media analytics tools can help you track and improve your brand’s performance: Agorapulse.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media.

Influencer 142

Influencer Instagram Brands How To 142

Keyhole.co

JANUARY 20, 2024

You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers. You can also ask micro-influencers to do Facebook Lives to promote your small business.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

NOVEMBER 22, 2023

Influencer marketing Influencer marketing involves using relevant social media leaders (people with a high following) for your brand to promote your product or service to their refined audiences. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. Gain feedback Tracking audience engagement helps you learn how your target audience feels about your brand. You must determine how you’re going to measure audience engagement to track it.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 101

Influencer Brands Fashion Review 101

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. To successfully implement social selling, you should make sure to track essential data. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

MARCH 12, 2024

The influencer loophole While most brands might shy away from sharing explicit statements about their political affiliation, there might be one way they can still demonstrate their values: influencer marketing. Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

Influencer 133

Influencer How To Marketing Instagram 133

Ignite Social Media

JANUARY 8, 2024

What does De-influencing mean? While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does FTC Compliance mean in influencer marketing? What does Hate Follow mean?

Social Media 124

Social Media CPA CPM CPC 124

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Network Marketing

MARCH 6, 2024

Track your competitors' strategies ? Hootsuite: Tracks conversations and schedules posts across multiple platforms. Buzzsumo: Discovers trending content and influencers in your niche. Imagine having a bird's-eye view of everything happening around your brand online. See what people are saying about you ?

Social Media 56

Social Media HootSuite Analysis Trends 56

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. One of the most effective forms of influencer content is short-form, eye-catching video.

Influencer 96

Influencer Campaign Video Instagram 96

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98

Metrics Analytics YouTube Price 98

Bill Hartzer

NOVEMBER 20, 2023

The true marvel, however, lies in its pioneering social sharing model—a blueprint for influencers to not only connect with their audience but to turn those connections into substantial financial gains. Track your earnings effortlessly and gain valuable consumer insights that empower you to make informed decisions and optimize your strategies.

Influencer 95

Influencer Social Media Curation Policies 95

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Examples 123

Examples Social Media Sentiment Influencer 123

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. All those promo codes and custom URLs for sponsors are used to track the podcast’s affiliate sales. It allows brands to reach loyal followers of intensely relevant creators.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. Track conversations related to your brand across all major social networks and other online sources. Discover key influencers and thought leaders that are leading the conversation, so you know whom to engage.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 98

Analytics Survey Analysis Hashtag 98

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Well, now’s the time to learn!

Influencer 111

Influencer Instagram Brands Marketing 111

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

OCTOBER 27, 2022

While most people squeeze them anywhere in their posts, others play wise and track them. Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors. Which Hashtag Metrics Should I Track? Which Hashtag Metrics Should I Track?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Hootsuite

MAY 3, 2021

UTM parameters are a simple, straightforward, and reliable way to track traffic online. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. You should use the first three in all UTM tracking links. Use this UTM tag to track paid keywords or key phrases.

Sample Code 145

Sample Code Social Media HootSuite URL 145