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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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What Makes Audiences Trust Your Influence Marketing

Convince & Convert

While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. The appeal of engaging influencers to share your message is centered around trust.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Influencer partnerships? Three Reasons Clubhouse May Crash and Burn. Use in-content promotion as is common on talk radio?

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Digital Communications Conversations Continue To Evolve

Dave Fleet

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

How to Stay Culturally Relevant. Instagram is unique; it is not like other social platforms. Affinio leverages the social graph to segment and understand audiences through their interests (what they choose to follow). To find out more about how we do this, check this out (Disclosure: I’m part of the Affinio team).

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. And, it is the interest graph where context serves as the future of marketing and customer engagement.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.