agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips. Hashtag mistakes to avoid.

Hashtag 91

Hashtag Tips Instagram Trends 91

agora pulse

JANUARY 3, 2017

Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces). In this instance, the Instagram API tells Agorapulse how many likes a particular user’s hashtags received over a 30 day period. What is an API? Banned account.

Instagram 144

Instagram API Social Media Tools 144

Hootsuite

JUNE 24, 2020

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. .

Social Media 145

Social Media HootSuite How To Template 145

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

agora pulse

JUNE 1, 2016

If there is more than one person involved in your social media accounts, then it is essential to have an effective and clear social media policy. But a good social media policy will go beyond simply preventing disaster and improve company productivity and increase conversion. Click To Tweet.

Policies 60

Policies Social Media How To Training 60

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating. Especially if an image is used for social media marketing.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results can be catastrophic. This article isn’t about the biggest social media fails of 2016. Disparaging the company.

Social Media 63

Social Media How To Policies Hashtag 63

agora pulse

APRIL 21, 2017

The short of it: Automating your interaction on Instagram is bad social media. Social media management tool Hootsuite ran an experiment with Instagram automation and got the non-results I’m warning you about. The way these “helplful” bots work violates Instagram’s Platform Policy.

HootSuite 131

HootSuite Hashtag Instagram Social Media Management 131

agora pulse

DECEMBER 3, 2020

Check out these reasons why it should be included in any social media manager’s toolbox. Select effective hashtags . Using trending hashtags can get extra views, but you should also have a list of industry and company-specific tags to turn to in a time like this. BONUS MATERIAL: Free Content Calendar.

Video 115

Video Twitter How To Hashtag 115

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” If you know you will experience a busy period in your business where social media might get less attention, plan ahead by scheduling posts (you can do this with Agorapulse!) What doesn’t feel good?

Instagram 139

Instagram Policies Buy Software 139

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. billion active users.

Campaign 88

Campaign Tools Social Media Facebook 88

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Say a customer leaves the following feedback on a review site: “I love Sycamore; their policies cover a lot of health conditions.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

MAY 13, 2020

“It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Lorenz traces its social media etymology way back to 2011 on YouTube. Imagine social media without celebrities. Dislike of the term isn’t new.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

SEPTEMBER 30, 2021

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. If you’re interested in activating Instagram shopping, note the guidelines to approval that must be reviewed by Instagram themselves including: Agreeing to the platform’s merchant agreement and commerce policies.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Here are just some of the don’ts straight from Instagram’s Platform Policy for app developers: Don’t participate in any “like”, “share”, “comment” or “follower” exchange programs.

Software 145

Software Instagram Tools HootSuite 145

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of). Even worse, your account could be limited or banned for violating Instagram’s platform policy.

Instagram 140

Instagram HootSuite Software Comments 140

Hootsuite

SEPTEMBER 5, 2019

Pick a contest hashtag. If you do decide to ask viewers to create their own videos, make sure you use a contest hashtag. A great hashtag is a simple way to keep track of submissions. You’ll also want to review their Privacy Policy , Terms of Service , and Community Guidelines. Following your other social media accounts.

YouTube 110

YouTube How To Hosting Hashtag 110

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 40

Social Media How To Directory UGC 40

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 189

Social Media Policies How To Guidelines 189

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Social Media 120

Social Media HootSuite How To Template 120

Buffer Social

FEBRUARY 13, 2018

With Facebook being a part and parcel of university students’ lives, there are many things that social media teams at universities can do to market the university, engage students, and stay in touch with alumni. Collect reviews from current and past students. Provide virtual tours for prospective students. How cool would that be!

Facebook 103

Facebook Marketing Groups Groups 103

Hootsuite

APRIL 1, 2020

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Tap Share to share the link on social media. Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. New to YouTube live streaming?

YouTube 145

YouTube Engagement How To Class 145

agora pulse

JUNE 20, 2018

One of the primary reasons that social media even exists is because people, in general, like to share their lives. Social media is used for a lot of things– to inspire, to connect, to sell. If you are unsure, or work in an agency setting, make sure that you have a clearly defined social media policy.

Types 98

Types Questions Instagram Sports 98

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 101

Features Brands Library Team 101

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Think of them as an employee manual for social media best practices.

Guidelines 143

Guidelines Social Media Policies How To 143

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

agora pulse

OCTOBER 22, 2020

Which types of social media posts you should post now, schedule, or queue? It’s time to find out and improve your social media management. Do you imagine that the best ideal social media managers always have their cell phones in their pockets 24/7 to take out and post something witty at the moment?

Social Media 128

Social Media Content Social Media Management Eventful 128

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. The use of social media in financial services: 5 key benefits.

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

Social Media 145

Social Media How To Policies Team 145