Hootsuite

APRIL 26, 2023

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 93

Social Media Health Care Tips Policies 93

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Start off with five minutes devoted to social listening.

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

MAY 20, 2020

New variations use hashtags related to government programs for COVID-19 relief. POLICE ADVISORY ON FAKE CASH GIVEAWAYS ADVERTISED ON SOCIAL MEDIA The Police have observed a spike in the number of… Posted by Singapore Police Force on Wednesday, April 8, 2020. Create a social media policy.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126

Strategy Sentiment Marketing Analysis 126

agora pulse

APRIL 21, 2017

Social media management tool Hootsuite ran an experiment with Instagram automation and got the non-results I’m warning you about. The way these “helplful” bots work violates Instagram’s Platform Policy. The annual price to use its hashtag search and other features is $261 per Instagram account.

HootSuite 131

HootSuite Hashtag Instagram Social Media Management 131

agora pulse

DECEMBER 3, 2020

Check out these reasons why it should be included in any social media manager’s toolbox. Select effective hashtags . Using trending hashtags can get extra views, but you should also have a list of industry and company-specific tags to turn to in a time like this. BONUS MATERIAL: Free Content Calendar.

Video 115

Video Twitter How To Hashtag 115

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Read up on social media compliance and compliance tools before getting started.

Template 134

Template Templates Social Media Tips 134

agora pulse

OCTOBER 10, 2017

You’re using software that violates Instagram’s Platform Policy. Instagram states in its Platform Policy that it does not allow other platforms to “use the Instagram APIs to post automated content to Instagram, including likes and comments that were not initiated and entered by an Instagram user.”.

Instagram 139

Instagram Policies Buy Software 139

Social Media Strategies Summit

FEBRUARY 24, 2021

Your campaign hashtags. Industry-specific terminology and hashtags. Measure Key Social Listening Metrics. Fortunately, there are tons of effective social listening tools on the market. Here are three of our favorites: Falcon.io : A one-stop social media management shop, Falcon.io Your product name.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

JUNE 24, 2020

It takes time for new employees to become familiar with your brand’s social media policy. As new employees learn, a social media approval workflow can limit who publishes content to go live. . Or for third party companies working on social media, client approval is needed before publishing.

Social Media 145

Social Media HootSuite How To Template 145

Hootsuite

OCTOBER 8, 2019

Purdue University used social media for fundraising to great success. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. million but they also saw huge improvements in their social reach.

Education 111

Education Social Media Tips Policies 111

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results can be catastrophic. This article isn’t about the biggest social media fails of 2016. Research Hashtags.

Social Media 62

Social Media How To Policies Hashtag 62

Hootsuite

FEBRUARY 24, 2020

But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating. It’s popular for brands to encourage people to post their photos with a branded hashtag for a chance to be featured in the company’s feed. The post Can I Use This Photo on Social Media?

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Hootsuite

MAY 12, 2020

Here are just some of the don’ts straight from Instagram’s Platform Policy for app developers: Don’t participate in any “like”, “share”, “comment” or “follower” exchange programs. Instead, use social listening to find Instagram posts that are relevant to your niche and your industry.

Software 145

Software Instagram Tools HootSuite 145

Hootsuite

JULY 2, 2019

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. It’s a great way for employees to showcase company culture and Target’s corporate social responsibility efforts at the same time. Recognition or a re-share on the main company social accounts can also be a great motivator.

Social Media 111

Social Media Guidelines HootSuite How To 111

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Can you help?

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

MAY 13, 2020

Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year. Influencers have found a way to use social video to great effect. Whether starting hashtag challenges on TikTok or offering makeup tutorials on IGTV, the format gives creators a more dynamic way to engage with followers.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

OCTOBER 10, 2023

Say a customer leaves the following feedback on a review site: “I love Sycamore; their policies cover a lot of health conditions. ” You can easily evaluate and categorize the first feedback as positive using document-based analysis because the text is concise and has one central emotion (love) and topic (policy coverage).

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

SEPTEMBER 5, 2019

Pick a contest hashtag. If you do decide to ask viewers to create their own videos, make sure you use a contest hashtag. A great hashtag is a simple way to keep track of submissions. You’ll also want to review their Privacy Policy , Terms of Service , and Community Guidelines. 5 important YouTube giveaway rules to know.

YouTube 110

YouTube How To Hosting Hashtag 110

Hootsuite

MAY 4, 2020

Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of). Even worse, your account could be limited or banned for violating Instagram’s platform policy. Customized Instagram analytics reports delivered automatically with the data that matters to you.

Instagram 140

Instagram HootSuite Software Comments 140

Sprout Social

SEPTEMBER 30, 2021

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. If you’re interested in activating Instagram shopping, note the guidelines to approval that must be reviewed by Instagram themselves including: Agreeing to the platform’s merchant agreement and commerce policies.

Instagram 110

Instagram Bazaarvoice Retail Feed 110

Convince & Convert

MAY 1, 2015

Pet360 Social Media Manager & PR Specialist, Jon Steiert. Jon Steiert is the Social Media Manager & PR Specialist at Pet360, Inc , where traffic from social to the website has gone up 800% since his start in September of 2013. What does “no hashtag left behind” mean?

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

MARCH 17, 2020

A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content. Another way to manage a high volume of inbound private messages is to create a Chatbot that can take on—or at least begin—conversations about common issues.

Features 98

Features Brands Library Team 98

agora pulse

JUNE 20, 2018

If you are unsure, or work in an agency setting, make sure that you have a clearly defined social media policy. Don’t Forget the Hashtags! Whatever questions you use, don’t forget that on Instagram having a quality picture and relevant hashtags are crucial to success. Who Are You? What about you?

Types 98

Types Questions Instagram Sports 98

Buffer Social

FEBRUARY 13, 2018

For instance, the social media team at California Polytechnic State University (Cal Poly) started a hashtag campaign, #CalPolyNow, to help share students’ voices and photos. What other cool ideas can you think of that social media managers at universities can try? How cool would that be!

Facebook 103

Facebook Marketing Groups Groups 103

Webbiquity SMM

APRIL 12, 2022

Here are six steps that will help your brand recover from a social media crisis. Create a social media policy. A social media policy serves two functions – 1) preventing a social media crisis (preferably) and 2) managing a social media crisis (if it fails at function #1).

Social Media 189

Social Media Policies How To Guidelines 189

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

OnlineRockersHub Marketing Blog

MARCH 20, 2020

It helps in managing social media posts for individuals who have one account, and it organizes all associated accounts as a team and configures post-approval for a team, where it is required. It has four types of pricing policies, and the best part is you can cancel your subscription at any time. Agorapulse.

Campaign 88

Campaign Tools Social Media Facebook 88

Hootsuite

APRIL 1, 2020

Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. If your live stream violates YouTube policies, you may be barred from live streaming for up to three months. Before you click Go Live , you should also prep the following: Title : Be accurate, specific, and use strong keywords.

YouTube 145

YouTube Engagement How To Class 145

Buffer Social

APRIL 15, 2018

Yoel Roth, API Policy and Product Trust at Twitter. As you’ll find out below, the new rules may create some extra steps for you as a social media manager — regardless of whether you use automation or not. Yoel Roth, who works on API Policy and Product Trust at Twitter, published a blog post about the new rules.

Social Media Management 107

Social Media Management Social Media Twitter Guidelines 107

Hootsuite

FEBRUARY 3, 2020

Learn the difference between a social media policy and social media guidelines and check out some examples from other brands. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Avoid gender or race-specific emojis.

Guidelines 143

Guidelines Social Media Policies How To 143

Sprout Social

OCTOBER 19, 2016

Here are a few of the most common goals for social media contests: Increase Social Following. This has long been one of the most important goals for social media managers, and for good reason. Increase Social Engagement. Don’t Forget to Read the Contest Rules & Policies. Smart Inbox.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

OCTOBER 12, 2023

This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Tools like Hootsuite can help streamline your social listening efforts. Plus, track content from every social media platform all in one place.

Social Media 120

Social Media HootSuite How To Template 120

Oktopost

AUGUST 9, 2020

A social media manager is perhaps most equipped to answer your questions. Here is what you can ask: What are our social media goals? To prevent embarrassing social media blunders that could damage your company’s reputation or your own career, we recommend taking the time to read your corporate social media policy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Hootsuite

DECEMBER 6, 2021

Track entries with a social media management tool. Comments can be tracked and answered in the Inbox , and mentions/hashtag usage can be tracked via Streams. Learn more about how Hootsuite can help you with Instagram contests (and, well, all of your other social media efforts): How to create Instagram giveaway rules.

Instagram 145

Instagram How To Hashtag HootSuite 145

Hootsuite

NOVEMBER 25, 2019

They use live social video and partner with pro athletes to drive conversation using Twitter hashtags. They also showcase charitable partnerships, again making use of popular hashtags to raise brand awareness. Plus, these firms understand how social efforts are driving real business results. ThisMama keeps going ????

Social Media 144

Social Media Insurance Tips HootSuite 144