Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Later, retailers adopted Black Friday. Use social media marketing to promote your sales in advance. What is Black Friday?

Strategy 102

Strategy Discount Marketing Retail 102

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. on social media. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence.

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. That particular hashtag had over 2,000 uses, meaning there were plenty of Halo Top fans hoping for one last chance at a win. Ah, August. They even rewarded the “losers” with this sweepstakes. No purchase necessary.

Social Media 87

Social Media Airlines UGC Campaign 87

Sprout Social

MAY 4, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. What is social commerce? Social commerce is the buying and selling of goods or services directly within a social media platform. Social media usage is booming.

Retail 137

Retail Instagram Buy Social Media 137

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 128

Strategy Brands Hubspot Survey 128

Keyhole.co

MARCH 7, 2023

This can help build brand loyalty and establish your brand as a leading competitor in your industry. Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Track keywords and hashtags with Keyhole 6.

Instagram 52

Instagram UGC Hashtag Collaboration 52

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Need to learn how to use Pinterest for business?

Report 105

Report How To Analytics Social Media Management 105

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. Organic posts help to build your awareness, follower loyalty, and brand personality.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

OCTOBER 31, 2012

.” Dunkin’ Donuts VP of global consumer engagement, Scott Hudler, told Mobile Marketer that the brand “is the only national coffee retailer to enable people to send virtual gift cards via text, email and Facebook Connect.”

Mobile 145

Mobile Instagram Twitter Loyalty 145

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 103

Sentiment Analysis Patterns Price 103

Keyhole.co

MAY 9, 2023

This can help grow your brand’s following and social engagement (in the form of comments, likes, and shares). Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. What’s more?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

JUNE 14, 2022

For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. Build customer loyalty. SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals. Emojis to increase engagement.

SMS 106

SMS Strategy Marketing How To 106

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

Brands 128

Brands Sports How To MySpace 128

Convince & Convert

JULY 16, 2015

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. The video is supported by website and social media content using the hashtag #lovefreebies.

Retail 60

Retail Loyalty How To Newsletter 60

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Definitely.

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 134

Engagement Brands Review Influencer 134

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Why should brands carry out review analysis?

Review 127

Review Brands How To Analysis 127

Pixlee

JANUARY 26, 2021

As they progress on a journey with your brand, customers reach various milestones that make them more likely to share your product on social media. 40% of consumers say that they would share an image of a delivery via social media if it arrived in unique or attractive packaging. Product Unboxing .

Engagement 52

Engagement Apparel Loyalty Retail 52

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

Retail 98

Retail Social Media UGC How To 98

Postcron

NOVEMBER 21, 2019

Instagram has the highest engagement rates of any social media network. In other words, your audience doesn’t just see your ads, they interact with them and are more likely to remember them than on any other social media channel. Even then, Instagram still has higher engagement rates than all other social media networks.

Instagram 130

Instagram Social Media Tools Metrics 130

Pixlee

APRIL 2, 2019

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Here are some steps your brand can take to organically build community.

Strategy 59

Strategy UGC Hotels Marketing 59

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. REI is a retail brand that has a business interest in Black Friday.

Brands 94

Brands Retail Campaign Authentication 94

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

Brands 40

Brands Retail Apparel Fashion 40

Pixlee

JULY 3, 2019

Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. Breckenridge.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

AUGUST 30, 2016

Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. While that number might seem low, influencing one-third of your social media followers through channels like Instagram can have serious payoffs. This can be deceiving and ultimately hurt your brand.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Postcron

NOVEMBER 21, 2019

Instagram has high engagement rates Instagram has the highest engagement rates of any social media network. In other words, your audience doesn’t just see your ads, they interact with them and are more likely to remember them than on any other social media channel. Instagram now gives you access to the same tools.

Instagram 52

Instagram Metrics Social Media Engagement 52

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

NOVEMBER 23, 2020

We used Sprout Social’s advanced listening to take a look at what deals look like this year, how shopping has changed and what nuances we can find in the best Black Friday social media campaigns emerging amidst a global pandemic. We can see this in the hashtags and campaign slogans. Big deals are still a big deal.

Campaign 117

Campaign Social Media Discount Retail 117

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Later

MAY 1, 2020

Screen time (and social media time) has gone up across the board during social distancing, with many influencers open to negotiating their rates or content deliverables. You can use the hashtag #sweetfeministbakes to share your process/creations so we can all see! Let’s social distance together. So, who is it?

Instagram 57

Instagram How To Affiliate marketing Influencer 57

Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. When sharing the contest on your website, a dedicated landing page, or other social media platforms it may be best to include any important rules upfront.

Instagram 145

Instagram How To Hashtag HootSuite 145

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. Increased brand loyalty. Shoppable social posts.

Buy 138

Buy Brands Apparel Content 138

Sprout Social

AUGUST 12, 2020

In the simplest terms, a brand community showcases brand loyalty at its best. Instead, your brand community is people who follow all of your content on social media, who share your products/services and content with others, and who enjoy seeing everything your brand does. Social media. Let’s get started.

Communities 141

Communities Brands How To Forums 141

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? billion active users , Facebook is the most visited social media site worldwide. And 23% of users follow companies and brands they purchase from on social media.

Strategy 100

Strategy Brands Facebook How To 100