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Corporate America steps up to deal with #COVID-19

Janet Fouts

Comcast and T-Mobile upgraded everyone to unlimited data for the next 90 days. And T-Mobile is working with Lifeline, a federal program that provides service to those with low incomes to add free data up to 5GB for the next 60 days. Comcast made their Xfinity hotspots open to anyone for free.

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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started: Image guidelines. Video guidelines. For retailers, it’s great to show various colors, sizes and other key details to convince users to buy. See the specs here: Image guidelines. Video guidelines.

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

They’ll save time with instant answers to their questions, and you’ll save time by letting your Facebook Messenger chatbot answer the easy questions, like in this example from Canadian retailer Simons. According to Facebook , most people interact with Messenger bots on their mobile devices. Source: Simons. Automate sales.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. Source: Mobile Marketer. Source: SensorTower. So What Exactly is TikTok? 2 Uniqlo Engages Fans Desire for Diversity & Creativity.

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How COVID-19 has changed social media engagement

Sprout Social

As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Retail, consumer goods, and education sent messages also dropped, though less dramatically. Industries that saw a higher than average decline were nonprofit, retail and sports.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. When incoming messages across your social platforms exceed the hourly average, you immediately get email or mobile push notifications. Adidas ’ recent campaign is a brand safety success story. Curious how real brands use this feature?

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

e) Choose how “sensitive” your brand safety guidelines are. For more nitty-gritty detail, YouTube has their own guidelines for ad creation here. YouTube video ad length guidelines. For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad.

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