Proactive Report

NOVEMBER 10, 2016

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.

Press Release 64

Press Release Yahoo Engineering Banking 64

Proactive Report

AUGUST 26, 2013

Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write'

Press Release 77

Press Release Google News Social Media 77

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Register here.

Press Release 80

Press Release How To SEO News 80

Proactive Report

NOVEMBER 27, 2013

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. more release views and 36.1%

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Press Release Engagement Analytics SEO 73

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Press Release Twitter URL RSS 145

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself. Great article!

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Press Release Video Yahoo Microsoft 102

Small Business Mavericks

FEBRUARY 3, 2011

» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents. Are Small Businesses Effective Online?

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Press Release Case Study Small Business Adwords 79

The Realtime Report

AUGUST 1, 2022

Why It’s Critical To Learn Google Sheets For Your Future Career. You need to become a master of Google Suite, where you can use Docs, Sheets, and so much more. You need to become a master of Google Suite, where you can use Docs, Sheets, and so much more. The World Uses Google Sheets. Franco Colomba.

Google 91

Google Press Release Skills Construction 91

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? I want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services. Specific to the SEO implications, I believe that is still the best approach.

Press Release 102

Press Release Social Media Syndication Hosting 102

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

Press Release 40

Press Release Social Media WordPress How To 40

Bill Hartzer

OCTOBER 8, 2014

TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. They were banned in Google. No official word from Google yet why the site was banned. The post TopSEOs.com Banned In Google appeared first on Bill Hartzer. Penalized or Banned in Google?

Google 165

Google Press Release Domain Name Conference 165

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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Press Release News Wireless Journal 81

Bill Hartzer

MARCH 15, 2011

As you are probably aware, Google has been in the media spotlight lately about their search quality. Let’s take a look at Google’s search results for a popular news item that I wrote about yesterday, Chitika’s FTC Settlement in regards to behavioral ad targeting. Let’s try a Google search for Chitika FTC.

Google 126

Google Press Release StumbleUpon Reddit 126

Small Business Mavericks

NOVEMBER 23, 2012

Google+ Hangouts is more than just a promotional tool, but it is a great tool to use for any business, partly because it’s free. But you have to have a Google+ account to take advantage of it. So, once you do have a Google+ account, what can you do with hangouts? Why not explore Google+ Hangouts for your business?

Google 164

Google Tools Press Release Class 164

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since. Listen to the recorded webinar about Online Press Releases.

Press Release 40

Press Release Yahoo Syndication News 40

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since. Listen to the recorded webinar about Online Press Releases.

Press Release 40

Press Release Yahoo Syndication News 40

Bill Hartzer

JULY 31, 2013

I know that many businesses (probably you because you’re reading this) have suffered a major traffic loss and loss of revenue because of the latest Google algorithm updates: mainly the Google Panda and Google Penguin algorithm updates. Subject: Google Panda Recovery Services Using Top 10 Rankings By Content Marketing !

SEO 146

SEO Press Release Google Social Bookmarking 146

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? Be sure to Google “ write for us ,” “ submit guest post ” and other similar phrases.

Real Estate 151

Real Estate Press Release Google News 151

Adam Sherk

MAY 15, 2012

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release.

Press Release 269

Press Release Vocus Video Embedding 269

Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Analytics 161

Analytics Google Tools Case Study 161

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

News 158

News Google Tips Press Release 158

Webbiquity SMM

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish.

Press Release 194

Press Release Tools Tips Vocus 194

Proactive Report

JUNE 27, 2014

A few weeks ago I wrote about how the Google Panda 4.0 Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. . ” Recommended press release content quality factors. update was affecting PR content.

Industry 69

Industry Press Release Google Guidelines 69

Waxing UnLyrical

JUNE 24, 2013

Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? Frank Strong tackles this question and provides tips to get the best search results from your press releases. Google Penguin 2.0 Twitter Facebook Google+ LinkedIn Monday Roundup: SEO Tips. vs. Black Hat SEO.

SEO 197

SEO Tips Press Release Engineering 197

Small Business Mavericks

MAY 5, 2011

Google does that automatically for you based on your IP address, or based on your personalized settings if you are a user of Google’s personalized search features. I’m pretty certain, and I’m sure Frank would agree, that Google Places will be the main focus on Google’s local efforts far into the future.

Small Business 170

Small Business Google Case Study Press Release 170

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274

News Google SEO Postrank 274

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

Google 150

Google Content Case Study Press Release 150

Adam Sherk

MARCH 24, 2011

Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. That all sounds great, but do social media news releases actually generate more media coverage?

Press Release 191

Press Release News Social Media Research 191

Webbiquity SMM

SEPTEMBER 1, 2010

SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars. Post on Google Buzz. Share this on Mixx.

Press Release 200

Press Release Tips HootSuite Alltop 200

The Realtime Report

JULY 17, 2012

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. Why did Google+ score so much higher than Facebook? Click here for the press release.

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Webbiquity SMM

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Small Business…Big Coverage!

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide. Tweet This!

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Small Business Mavericks

JUNE 25, 2012

Online press release – Distribute a press release through one of the many online press release distribution websites. Google Places – Google Places and other local directory websites are the perfect place for small local businesses like yours.

Press Release 168

Press Release Directory Flickr Engineering 168

Proactive Report

JUNE 2, 2014

About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings. There have been signs that Google is not too thrilled with press releases. ” writes Schwartz.

Press Release 98

Press Release SEO News Google 98