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5 Ways to Boost Your Content Marketing Strategy

The Realtime Report

Content Marketing Strategy. While there is a lot that goes into making a website a “success”, content marketing is a huge part of the puzzle and requires careful and thoughtful planning and execution. This, in turn, can help you to increase the page’s Google ranking. 5 Ways to Boost Your.

Strategy 168
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 105
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How to use Google Analytics for stronger social media reporting

Sprout Social

So, how do you bridge this gap between strategy and execution? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 136
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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communications professionals are adapting to survive. Digital engagement strategy has never been more important. And, that means rapid upskilling for most in-house marketing communications teams. Google Home and Amazon Alexa are driving the on-demand audio content trend. Graphic Design. Podcast Production.

Skills 195
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Top AI Tools That Every Marketer Should Be Using

Social Media Strategies Summit

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.

Tools 171
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8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. Social media integration strategies for your website. Social Snap.

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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers? Thanks to modern technology, today’s consumers like to speak their questions directly into a device, making it hard for Google to interpret a more spontaneous spoken query. BERT Update.