Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Using that insight they swiftly made adjustments to the test. .

Tools 93

Tools Sentiment How To Team 93

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a marketer living in the age of social networks I think about what engagement means in terms of bringing a brand to life.

Engagement 76

Engagement Social Media Film Focus Group 76

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Whether you deploy PageCritiq or another web design crowdsourcing tool, here are a few tips to help you kick off your own optimization study.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Pam Moore

JULY 26, 2017

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? Is the content you create built upon or supported by a solid framework and architecture for success? A solid content architecture and framework can make or break your results online.

Content 162

Content How To Marketing Case Study 162

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. It finds your customers Companies using traditional marketing methods (e.g.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. Television hit a tipping point - but channels (NBC) don’t. I think the same is true for the bevy of social tools.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. This is much more effective than trying to guess what people want, and far less expensive than running focus groups.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Sprout Social

JULY 6, 2023

Used correctly, social insights make it easy to prove organization-wide value and facilitate cross-collaboration. Need help presenting your social data in a captivating way? Read our Senior Social Media Manager’s tips for telling impactful data stories. 3 social media data collection methods Let’s get into the details.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

NOVEMBER 3, 2020

Social commerce offers an instant focus group. Not only does social commerce speed up the transaction process, it also offers an incredible way to collect feedback. 6 tips and tricks for effective social commerce. Here are key tips and tricks to make the most of this brave new digital shop-o-sphere.

Brands 145

Brands HootSuite Instagram Price 145

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. How to improve social media sentiment.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 20, 2021

Get tips, tools and more keyword research benefits here. Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. This is the strategy of creating a Social FAQ. &# for most business travelers, it’s also incredibly helpful. You can be helpful, too.

Social Media 148

Social Media Strategy Consultant B2B 148

Later

JULY 4, 2019

Instagram Stories Chat Sticker Tip : Don’t forget to introduce yourself in the chat — it’s nice for your followers to know that they are talking to a real human behind the brand. It makes it feel more like a group conversation, and less like a chatbot. #2: Instagram Stories Chat Sticker Tip: Add a time limit to join your chat!

Instagram 78

Instagram Brands Hosting Groups 78

Laurel Papworth

FEBRUARY 12, 2012

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Tip : Make a list of bloggers and twitterers. Keep reading for more up tips. Instead of paying for a focus group, I’d get money from them.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. We wanted to give you a few tips on creating better ads. Rise of social media TV and vertical videos.

Trends 111

Trends Social Media Data Authentication 111

Janet Fouts

MARCH 12, 2013

Today we may think it has to mean they use social media, but there’s more to it than that. Just having millions of followers, fans and “interactions” on social networks doesn’t make you social. You don’t actually need social media (gasp) to do that.

Focus Group 139

Focus Group Social Media SEO Social Networking 139

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

FEBRUARY 23, 2012

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides. It will fundamentally change SEO.

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Especially the tips that are mentioned for next-generation crowdsourcing.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Kind Of) February 23, 2008 at 8:06 am The Digg Community is in Turmoil April 18, 2008 at 1:24 pm 12 Tips To Make The Front Page of the NEW??? This was not addressed in the chat.) Digg (Humor.Kind

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Digg StumbleUpon Communities Upcoming 100

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Social CRM 145

Social CRM Twitter B2B CoTweet 145