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24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

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6 integrations to get more from your social media management platform

Sprout Social

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

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Inclusive Design for Social Media: Tips for Creating Accessible Channels

Hootsuite

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Why use a social media content calendar?

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The Complete Guide to LinkedIn Events

Oktopost

LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. For Microsoft, it is also serves a second purpose, which is a way to reduce LinkedIn users’ dependence on third-party tools like Meetup to invite their LinkedIn followers to virtual or in-person events. What are LinkedIn Events?

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Why You Need LinkedIn Showcase Pages [2022 Set Up Guide]

Hootsuite

Trying to be all things to all people on social media can be overwhelming, though. If a LinkedIn Showcase Page sounds like it would be a good fit for your social media strategy, here’s how to create one. Microsoft caters to unique communities. Or, one product might have fans who use it in distinct ways.

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8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game.

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