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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. It includes partnerships, alliances, syndicates and more. Digital Media Framework Example.

Marketing 199
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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

Social technologies make syndication and aggregation simple. Syndicating all of your tweets into your Facebook status updates is inconsiderate. It allows you to update your Facebook status from Twitter, but you can choose which tweets you want to syndicate by ending the tweet with the hashtag #fb. Its annoying. Am I alone here?

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project.

SEO 100
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

From making the status composer default to the camera to encourage Story creation on mobile, to adding Story preview tiles to the top of the feed, Facebook is constantly running tests and experiments to familiarise more of its user base with Stories. The News Feed is one of Facebook’s marque innovations. ” The rise of Stories.

Feed 111
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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Using RSS (Rich Site Summary, or sometimes Really Simple Syndication) news feeds assemble feeds from different sources, including Google and Yahoo Alerts, into one place so you can scan all of them at once to find items of interest. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Social media might be all about big numbers, but in a surprising number of marketing mishaps, a relatively small handful of people were the sparks that turned into online brushfires. Chad Richards is the Social Program Manager at Firebelly Marketing.