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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022. This is not an easy job.

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How To Get Started With a Business Analytics Platform

The Realtime Report

They allow businesses to collect and analyze data from various sources to identify trends and patterns. This information can then improve operations, marketing, and strategic planning. Business analytics platforms involve using analytical tools and methods to help businesses understand their customers, operations, and markets.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. It is used to identify patterns and trends in data for informed decision-making.

Analytics 114
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 113
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When Is the Best Time to Post on TikTok in 2021?

Hootsuite

If you find patterns, just keep doing more of what works! Take note of which of their videos are the most popular, and check for patterns. You can also look up the number of views from the account’s feed — they’re right at the bottom of each video’s thumbnail. Source: Ryanair on TikTok. Source: Ryanair on TikTok.

Patterns 137
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How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brands 110
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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Data Security Challenges Most leaders probably don’t want their finance team feeding profit and loss data into ChatGPT to save 5 minutes of their time analyzing some data.

Training 152