Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conclusion.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. When it comes to employing social listening as part of a B2B digital strategy, there are unique benefits and features to leverage. Another person is making negative comments about your company. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise. Some examples of these include employee features and scheduled Instagram takeovers.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. Set social media breaks: Instagram has a feature that allows you to temporarily suspend your account until you restart it. Start your free Sprout trial.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. You can create a stream to monitor keywords, brand or competitor mentions, and hashtags.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. Marketers must spend a minimum ad budget of $90,000 in a given period to use the Brand Lift Survey feature. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 93

Survey Brands Sentiment Template 93

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. They launched a campaign featuring Seth Rogan making etiquette announcements on the SkyTrain. On Instagram, you can monitor hashtags related to your products or brand name.

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

OCTOBER 1, 2019

Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Consider creating a branded hashtag.

Instagram 111

Instagram Geotagging How To Tourism 111

Pixlee

APRIL 2, 2019

Madison Reed features happy customers to showcase the results of their product. Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts.

Strategy 59

Strategy UGC Hotels Marketing 59

Social Media Marketing

DECEMBER 4, 2009

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. You can see the "Real Answers" interface here or follow the hashtag #FiestaAsk.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Stay N' Alive

NOVEMBER 5, 2011

The fact is, there's just a lot of competition in this space and they all offer similar features to one another. Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). This is a really cool feature.

Yammer 110

Yammer Google Sharepoint Microsoft 110

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. It's there for the taking. How to measure results of your own posts to Twitter, Facebook, Instagram, LinkedIn and more.

Campaign 60

Campaign Social Media Content How To 60

ProBlogger

AUGUST 30, 2015

Invite people from your email list to an informal focus group on the phone. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Read How to Identify Relevant Hashtags for Your Business for tips. Seek out Feature Instagram Accounts. Optimize your Instagram bio.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 114

B2B Research Sentiment Marketing 114

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. How much they matter all depends on who you’re talking to. If you want quick, comprehensive results, try social listening.

Brands 115

Brands Meme How To Advertising 115