Remove Features Remove Focus Group Remove Hashtag Remove Social Networking
article thumbnail

Why it’s time to break up with your biannual brand survey

Sprout Social

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics. Take Slack , for example.

Survey 89
article thumbnail

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to collect and mine your social media data for growth

Sprout Social

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Improve ROI Social data is a primary source of business intelligence that can help move your business forward.

Data 130
article thumbnail

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Metionlytics.

Sentiment 145
article thumbnail

4 overlooked B2B market research methods for understanding your customers

Sprout Social

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 109