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How to Use Social Media for Market Research

Hootsuite

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123
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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 93
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 115
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Unlock Content Marketing Success with an Overview of the Waterfall Model

Koka Sexton

The Waterfall Model: An Invaluable Tool for Content Marketing Content marketing is a beneficial tool for getting your organization’s message heard. Use this unique approach to maximize the impact of your content marketing efforts! Market research and audience segmentation are two key activities of this stage.

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Social Listening: Best Practices For Growing Businesses

Keyhole.co

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? Fashion company Topshop, for example, is a good brand to learn social listening from. You can avoid most of mistakes they made.

Fashion 98
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Brand awareness: What it is and strategies to improve it

Sprout Social

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys.

Strategy 125
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

Microsoft 235