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Choose Your Virtual Event Platform Before Building Your Agenda

The Social Media Hat

Play to the strengths of your virtual event platform. The post Choose Your Virtual Event Platform Before Building Your Agenda appeared first on The Social Media Hat.

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What Else Can You Do With A Virtual Event Platform?

The Social Media Hat

8 other ways to use a virtual event platform! The post What Else Can You Do With A Virtual Event Platform? appeared first on The Social Media Hat.

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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? Of course, I’d love to tell you that your platform utilizes a variable called “order_total.” The main steps: What platform is used for purchases?

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Zoom Launches Paid Events Platform, Begins Testing End-to-End Encryption

Social Media Today

Video meeting platform Zoom has today announced a new marketplace for paid events, along with the next stage of its end-to-end encryption roll out.

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Steal This Virtual Event Plan For A Flawless Event

The Social Media Hat

Don't leave your virtual event plan for the last minute. The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.

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Google Announces Expanded Launch of its 'Fundo' Virtual Events Platform for Creators

Social Media Today

Google has launched a new platform to facilitate monetizable virtual events for creators.

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9 Custom Events That Fire on My Website

Jon Loomer

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

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