Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. As I covered in SEO Guidelines for Sponsored Content and Partner Links , there are SEO implications to be aware of.

Publishing 209

Publishing Module Syndication Badge 209

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. 20 PR statistics you can’t ignore in 2022.

Statistics 105

Statistics Skills Analytics Press Release 105

Small Business Mavericks

FEBRUARY 10, 2011

Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Here are the top 5 ways to improve your SEO right now. Build quality inbound links and you’ll have staying SEO power.

SEO 87

SEO Case Study Press Release Small Business 87

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. The big change is that now you can check in and let your friends know where you are while you’re there. If you are a local small business anywhere in the U.S.,

Small Business 156

Small Business Case Study Press Release Marketing 156

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? » Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. E-mail marketing is one strategy for making that happen.

Marketing 173

Marketing Case Study Press Release Small Business 173

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Small Business Mavericks

APRIL 19, 2011

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. » The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. But recently, article marketing has taken a huge turn – for better and for the worse.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

APRIL 11, 2011

» 10 SEO Tactics That No Longer Work (If They Ever Did) Confused about SEO? » 10 SEO Tactics That No Longer Work (If They Ever Did) Confused about SEO? Did you just buy a nifty SEO book, or download one for free, that promises to tell you everything there is to know about SEO? Be careful.

SEO 93

SEO Widget Case Study NoFollow 93

Small Business Mavericks

MARCH 20, 2011

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. There are other things I’d recommend for SEO. I mean, for example, Twitter is a great marketing tool. Just so-so.

Real Estate 79

Real Estate SEO Case Study Small Business 79

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

APRIL 21, 2011

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. 3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Update your blog daily.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

MARCH 16, 2011

» How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. » How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. What’s The Best Discovery Engine?

Small Business 79

Small Business SEO Sites Case Study 79

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? » Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? It’s called Meetup. Really simple, right?

Marketing 150

Marketing Case Study Press Release Groups 150

Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? » Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. Social media is fun.

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Strategic Internet marketing takes time. Therefore, it’s important to know your market.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

FEBRUARY 11, 2011

The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. You’ll have to take the time to learn how to conduct effective SEO and implement what you learn. The time it takes to learn how to SEO your own website could result in lost dollars in the process.

Small Business 87

Small Business Case Study Press Release Marketing 87

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? Developing an online presence is no different – it needs planning.

Marketing 114

Marketing Small Business Case Study SEO 114

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You? Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

Small Business Mavericks

APRIL 1, 2011

Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. In other words, the heart of viral marketing is to present people with stuff they want to share with their friends. there’s the perfect recipe for viral marketing. Or maybe you haven’t. Google is about information.

Marketing 93

Marketing Case Study Press Release Small Business 93

Small Business Mavericks

MARCH 4, 2011

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die. Since before the Internet, in fact.

Directory 98

Directory Marketing Case Study Press Release 98

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 198

Social Media Jive ROI Press Release 198

Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. Is Link Buying Necessary? But it all really boils down to one thing. Are you doing that?

Reputation 156

Reputation Case Study Press Release Small Business 156

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. With so much noise on Twitter, is it still a useful marketing tool?

Small Business 93

Small Business Tools Postrank Twitter 93

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way.

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

APRIL 26, 2011

The Perfect Website For Off-Line Marketing » Have You Asked Your Clients What They Want? Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Don’t you think? You can follow any responses to this entry through the RSS 2.0

Small Business 161

Small Business Case Study Press Release Adwords 161

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem?

Small Business 105

Small Business Reputation Marketing Case Study 105

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Have any questions?

News 274

News Google SEO Postrank 274

Small Business Mavericks

APRIL 7, 2011

Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., I understand all the other guidelines and agree with them. No one, not even EzineArticles, knows all of them, but I’m reasonably sure that keyword density isn’t one of them.

Small Business 156

Small Business Directory Guidelines Case Study 156

Small Business Mavericks

APRIL 12, 2011

Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: headlines , marketing , writing This entry was posted on Tuesday, April 12th, 2011 at 9:04 am and is filed under Business Writing. Are yours getting the click?

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

MAY 8, 2011

One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. Using the logic of those SEOs who try to sell you on everyday blogging, you should update your blog ten times a day. However often you blog, you should have a blog that markets your business well.

Small Business 170

Small Business Case Study Press Release Adwords 170

Small Business Mavericks

MARCH 19, 2011

Are You Getting Bad Real Estate SEO Advice? » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. I’m not making it up.

Small Business 150

Small Business YouTube Real Estate Case Study 150

Small Business Mavericks

MARCH 3, 2011

Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? But the Internet offers novelists and publishers a new tool for marketing and publishing. Actually, plenty of small businesses are using the Internet for innovative marketing. What are you doing to pan for the gold in Internet marketing?

Case Study 79

Case Study Press Release Marketing Small Business 79