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Why you need to build your Social Capital?

Buzz Marketing for Technology

What it means is that your Social Capital will be a very important asset to you. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital.

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Marketing Is Dead

Twist Image

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything. But they are.

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IABC Canada: the big shift

Sherrilynne Starkie

Canadians are now less engaged with traditional institutions and they care less about government. Ipsos Public Affairs conducts corporate reputation and social research around the world. Social capital Ottawa. Ottawa’s Capital City News. People trusted public authority.

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The Attention Economy is Distracting Me

Direct Marketing Observations

Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value.

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Using word clouds in communications analysis

Sherrilynne Starkie

Are there more nouns than verbs indicating respondent engagement levels? Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. For example, it takes a human to make the judgement about the overall sentiment of the data.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview

Firebelly

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. Rock-n-roll kick started his career in marketing when he started seeking creative ways to market his own band nationally.