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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Become a Social Media Smarty Pants.

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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Those are the ones with social capital. How much Klout you have is one way to measure it. Numbers game.

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Why you need to build your Social Capital?

Buzz Marketing for Technology

What it means is that your Social Capital will be a very important asset to you. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital.

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IABC Canada: the big shift

Sherrilynne Starkie

Canadians are now less engaged with traditional institutions and they care less about government. Social capital Ottawa. Ottawa’s Capital City News. People trusted public authority. New Canada is urban, multi-cultural, older, more female, tolerant, opinionated, demanding and somewhat libertarian. Related articles.

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Using word clouds in communications analysis

Sherrilynne Starkie

Are there more nouns than verbs indicating respondent engagement levels? Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. For example, it takes a human to make the judgement about the overall sentiment of the data.

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The Attention Economy is Distracting Me

Direct Marketing Observations

Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? What those buttons really measure is a modicum of attention, a flicker of action and the “hope” of engagement. Let me explain.

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Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? You're going to engage customers and have them crowdsource the next update to your 300-year-old product? There are other angles (direct response, engagement, brand narrative, etc.), social capital.