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Transforming audiences into communities: Offering real value

Audiense

How can you effectively turn a social media audience into a passionate, engaged community? This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers.

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How to come up with social media content using feedback from your silent fans

Sprout Social

However, these engagements paint an incomplete picture. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Engagement is only a small fraction of the whole picture. Just consider the “90-9-1 Rule”. Conversion rates.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Engagement, Shares, Comments. Social Media Referral Traffic and Visitor Increase to your Website.

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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

While this change could undoubtedly limit brand visibility on Twitter, it will likely result in mostly positive engagement from followers and fans of a brand. A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. By Gregory Lipman SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined. 6 Ways to Convert Social Media Traffic Into Leads.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Reach and Engagement.