Remove en how-to-create-a-pr-strategy
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

article thumbnail

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle. Who’s Doing What?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Are you ready to add some “Why&# to your “How&# ? Then this is the blog post for you. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one. They always do.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. The most efficient way to do this today is online. Don’t be Shy.

CSR 137
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. You have to create content, be part of many communities, and proceed incrementally. There’s been a bit of news about it recently. Social Media is Inexpensive False. Social Media is Fast False. Absolutely.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

article thumbnail

Why You're the Key to Social Media Success

Convince & Convert

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? The biggest obstacle is corporate culture. Would a company launch a major television campaign if the CEO had never watched TV? Social Media?