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My 365-Day Journey with Short-Form Video Creation

Jon Loomer

On Sunday, I completed a marathon goal when I published at least one short-form video every day of 2023. Meaningful measurement is complicated, but what I can say is this: Publishing at least one video every day had a significant positive impact on my business. I had resisted short-form video — and all video — for years.

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5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business.

Feed 102
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Video Wars: TikTok vs. YouTube for Marketing

Likeable

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. TikTok by the Numbers.

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Everything You Need to Know About LinkedIn Video

Hootsuite

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms.

LinkedIn 145
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New Facebook Video Publishing Options You Need to Know

agora pulse

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. If engagement is your primary goal, then doing a live video can get you the best results.

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When Broad Targeting Fails

Jon Loomer

Here’s an example of what I’m experimenting with now, but I may still make adjustments… I’m running ads that send people to one of my short-form video custom post types. Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it. Watch it below.

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

TikTok Stories are short video clips that expire after 24 hours. When you post a Story on TikTok, it appears on your main feed tagged with a blue Story icon that takes viewers to that specific Story. Better yet (well, unless you’ve got a troll problem ), TikTok Stories include the comment section embedded in the post.

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