Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.

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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

B2B 213
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How to Add A Lead Form To Your Instagram Profile

Jenn's Trends

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.

Instagram 190
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. It’s a magnifying glass icon on the right side of the screen. Here’s what it looked like at one time… And now… Gone. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool.

CPA 183
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The future of market research is here: Introducing ChatGPT

Audiense

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT.

Research 176

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Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert!

B2B 139
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Meta Ads Metric Update: Accounts Center Account

Jon Loomer

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. It looks like a typo, but it’s a thing. Let’s take a closer look at what this is and where you’ll see it. Updating Ad Measurement Terminology On January 19 , Meta announced that they were updating terminology to align with Accounts Center.

Metrics 183
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How to build customer journey maps that are actually useful

Audiense

Customer journey mapping is the process of visually mapping out the steps your customers go through when engaging with your company. A journey map documents the process of buying your product or service.

How To 163
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LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement

Social Media Today

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same.

LinkedIn 208
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Fintech CEOs Demonstrate Leadership Through Personal Brand

The Social Media Hat

Hint: it's all about creating content in one way or another. The post Fintech CEOs Demonstrate Leadership Through Personal Brand appeared first on The Social Media Hat.

Brands 132
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Conditional Formatting Disappears from Facebook Ad Reports

Jon Loomer

Oh boy. This keeps happening. Just yesterday, I wrote about how Inspect Tool has gone away. And now it’s conditional formatting. This feels like a replay. But let’s walk through what advertisers are seeing, the benefits we lose, and what this means… Where Did It Go? Conditional formatting was an option within your custom ad reports.

Report 171
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Audiense and GWI integration: How to enhance your audience intelligence by combining social & survey data

Audiense

Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data, removing any previous challenges of joining these data points manually to enrich your audience insights.

Survey 148
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Instagram Adds Dynamic Profile Photos Which Can be Flipped to Show Your Meta Avatar

Social Media Today

Meta's looking for more ways to encourage avatar use, with a view to the next stage of digital connection.

Avatar 187
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Setting Goals for Partnerships & Omnichannel Marketing

The Social Media Hat

Partnership Unpacked, Episode 5, with Robin Dimond The post Setting Goals for Partnerships & Omnichannel Marketing appeared first on The Social Media Hat.

Marketing 134
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Unlocking the Power of Metaverse in B2B Marketing

Atom Thought

Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products and services to other businesses. The concept is based on the idea of a virtual world, where businesses can interact and transact with each other in a virtual environment.

B2B 147
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4 key marketing trends to consider for your 2023 strategy

Audiense

New technological advancements and algorithm changes have a major impact on what brands and marketers are able to do.

Trends 147
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YouTube Launches New ‘Study Hall’ Initiative Which Will Enable Users to Earn College Credits Online

Social Media Today

Study Hall will provide free insights and pointers on higher education, along with direct linkage into college courses.

Study 177
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Much Revenue Can A B2B Influencer Earn?

The Social Media Hat

7 Ways B2B Influencers Can Make Money The post How Much Revenue Can A B2B Influencer Earn? appeared first on The Social Media Hat.

B2B 138
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Unlocking the Power of Metaverse in B2B Marketing

Atom Thought

Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products and services to other businesses. The concept is based on the idea of a virtual world, where businesses can interact and transact with each other in a virtual environment.

B2B 100
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Referral marketing: What it is and how to use it successfully

Sprout Social

Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too. Maybe, you’ve even left that business a review.

Discount 120
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Should You be Using AI Creation Tools in Your Process?

Social Media Today

AI creation tools are evolving fast - but should you be incorporating them into your process?

Process 196
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

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Tech Predictions for 2023

The Realtime Report

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. 1.

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Build out your packing list: Preparing for the 2023 marketing journey

Sprout Social

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. This year, the future is fuzzier. There’s so much outside of our control that will directly affect our outcomes and tactics.

List 119
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Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

Social Media Today

The option is similar to Twitter's existing Keyword Targeting, but specific to search queries and results.

Twitter 181
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Empathy and Customer Support: Finding the Right Balance

Buffer Social

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communica

Issues 109
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#538: Business Networking Lessons From The World’s Most Connected Influencer, Joe Polish

Amy Porterfield

Listen on… Joe Polish shares 10 actionable strategies on how to grow your business network My guest on this episode has been coined as one of the most influential connectors in the world. Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together […] The post #538: Business Networking Lessons From The World’s Most Connected Influencer, Joe Polish appeared first on Amy Porterfield | Online Marketing Expert.

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10 Powerful Negotiation Tips with Chris Voss

Social Selling Masters

Negotiations can be challenging, but with the right approach, you can gain an advantage and achieve better outcomes. In a recent video, Chris Voss, CEO of the Black Swan Group, shared the 10 most powerful negotiation tips of the Black… Continue Reading → The post 10 Powerful Negotiation Tips with Chris Voss appeared first on Social Selling Training.

Tips 98
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Twitter Updates Paid Partnerships Policy to Ensure More Transparency in Brand Deals

Social Media Today

Twitter's looking to ensure more transparency for paid partnerships within tweets.

Policies 200
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‘Thanks Pfizer’ Tweet Shows Legs Shaking, Trying To Blame Covid-19 Vaccines

Forbes Social Media

That dubious claim led to a trend of people using the words "Thanks Pfizer" while posting videos of random people shaking different parts of their bodies.

Trends 105