Sat.Jul 03, 2021 - Fri.Jul 09, 2021

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17 Best Examples of B2B Influencer Marketing Campaigns

Audiense

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.

B2B 193
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3 Social Media Trends That Have Faded

Ignite Social Media

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top of trends, and especially knowing when one is over, is part of the job. We’re feeling a little nostalgic and decided to do a quick rundown on three of the most well-loved social media trends that have come and gone over the years.

Trends 180
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Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes

Social Media Today

The changes will help advertisers maintain a better understanding of campaign performance, despite data loss

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Why social media teams will be at the center of conversational commerce

Sprout Social

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one family in Texas off guard a few years ago. What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Team 139
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Intelligence Maturity and Understanding Data Sources

Audiense

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour. For example, from using social data to determine the success of a campaign or track a hashtag to using social data to understand how people frame concepts, products, a

Data 164
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New Documentary Short re:connection Explores Video in a Virtual World

WebInKnow

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.

More Trending

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Don’t fear the retro: How open communication strengthens agency-client relationships

Sprout Social

All humans are born with a natural negativity bias , causing us to dwell more on negative experiences than we do on positive ones. This bias can make even the idea of negative feedback anxiety-inducing, leading many to avoid the opportunity altogether. For agencies, however, avoidance is not an option. Receiving and giving constructive feedback is integral to an agency’s ability to grow.

Project 133
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[PODCAST] Data Stories: Leaders at Work - Episode with Paul Edwards

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Data 141
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Eric Williamson on Ingesting Interactions to Fuel ABM

Oktopost

Eric Williamson, CMO of CallMiner, takes the hot seat today. Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

B2B 117
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Twitter Tests New, In-Stream Alerts for its Various Privacy Settings and Options

Social Media Today

The options would make it easier for users to understand the various privacy setting available to them.

Privacy 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What is affiliate marketing? How partnerships help you build revenue

Sprout Social

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today.

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#384: Should You Write A Book? With Gabby Bernstein

Amy Porterfield

Get ready to access behind the scenes tips for book writing success. If you’re considering writing a book – whether it’s through traditional publishing or self-publishing – this episode is a must listen. Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need […]. The post #384: Should You Write A Book?

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Best Investments for Your Home

The Realtime Report

Best Investments for Your Home. Your home is one of your most valuable assets and it is an excellent investment. Real estate is one of the rare areas where value increases are expected in the vast majority of cases. Your home may not increase in value as rapidly as some other investments, but it is a very safe bet that also provides the advantage of giving you somewhere to live.

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YouTube Launches New 'New to You' Discovery Prompts to Highlight Channels You've Never Seen

Social Media Today

The option is focused on highlighting content from channels you haven't watched previously.

YouTube 209
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton of different tools to reach their target audience. But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 121
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How do you Uninstall Skype for Business from your device?

BeingOptimist

When it comes to online meetings, Skype for Business is one of the viable options you have. But, it’s not the only one after all, and you might use some other software, based on your requirement and preference. In that case, you might stop using Skype for Business altogether. Now, it’s always a good idea not to keep any unnecessary files on your device.

Microsoft 105
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Anti-Doxxing Law Could Force Tech Giants Including Amazon, Google From Hong Kong, Industry Group Warns

Forbes Social Media

Hong Kong’s proposed changes, a response to anti-government protests in 2019, could see tech companies and their staff face criminal investigations for content users post on their platforms.

Proposal 102
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TikTok Adds New 'Shoutouts' Option to Enable Users to Pay for Personalized Video Messages from Stars

Social Media Today

The option will enable users to request personalized video clips from their favorite on-platform stars.

Video 202
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Best Social Media Scheduling Tools for 2021

Socialmedia.biz

Sprout Social Meet Edgar Gain View Website Given how all-encompassing social media marketing can be—from planning to publishing to reporting—it’s almost impossible for one software or tool to cater to all your business requirements. However, Sprout Social comes close, especially, if you’re looking to overcome the common challenges associated with scheduling posts for the future.

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Handling Brand Crises With Social Listening

Digimind

There are many types of crises that professionals of all stripes have to deal with when operating within the marketplace. If you work on a crisis management team - usually as a Public Relations (PR) Manager - then you have a better understanding than most as to what it takes to avert, specifically, brand crisis. By using Social Listening, and the most innovative risk management practices, you can position your company or business in such a way that you’re less likely to suffer heavy losses or ha

Brands 97
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#JohnsonVariant Trends As Boris Johnson Will Lift UK Covid-19 Precautions Despite Delta Variant

Forbes Social Media

Even though Covid-19 cases continue to rise in the U.K. Prime Minister Johnson plans to remove remaining Covid-19 precautions in England on July 19, the so-called "Freedom Day.".

Trends 100
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YouTube Tests New Channel Guidelines to Provide More Comment Management Options

Social Media Today

The process will enable Channel managers to set rules around posted comments on clips.

Comments 217
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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17 Epic Content Marketing Examples to Boost Your Brand

Sociallyin Insider Blog

In our current digital age, being the company to create and publish the best content carries a lot of weight. 17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. Summary. What is Content Marketing? Curating/Creating Content. Distributing Content. Publishing Content. What are Content Marketing Examples? How Using Multiple Content Marketing Examples Can Boost Your Brand Name.

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Social intelligence maturity and fighting the need for data

Audiense

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour. For example, from using social data to determine the success of a campaign or track a hashtag to using social data to understand how people frame concepts, products, a

Data 78
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Dua Lipa The Latest Celeb Sued For Posting Photo Of Herself On Social Media

Forbes Social Media

Lipa joins Gigi Hadid, Khloe Kardashian, Ariana Grande and Jennifer Lopez, who have all been sued for posting paparazzi photos of themselves online, a potential copyright violation that can attract fines of up to $150,000.

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Snapchat Creators Report Frustration with Spotlight Payments as Spotlight Usage Soars

Social Media Today

Some creators say that Spotlight payments have slowed significantly since the launch of the option.

Report 204
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Use LinkedIn for Beginners

Later

LinkedIn is a go-to platform for anyone looking to reach professional audiences. That said, knowing how to use LinkedIn can take some trial and error, especially if you’re new to the platform. In this blog post, we’re covering everything you need to get started — from setting up your profile to sharing your first post! What Is LinkedIn? . Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community.

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Asia Pacific’s Top 50 Most-Discussed Consumer Brands in Q2 2021

Digimind

With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically which brought the brand to prominence within a short period of time.

Brands 76
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TikTok Is Blocking ‘Black’ And ‘Black Lives Matter’ From Creators’ Bios

Forbes Social Media

The company says its algorithm moderating a marketplace for influencers and brands is malfunctioning.

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Norway Introduces New Law Forcing Disclosure on Retouched Photos Posted Online

Social Media Today

The law will add a level of transparency over the images people see on social platforms.

Platform 212
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How Giant Food Answered “What’s On Your Plate?”

Likeable

Giant Food was interested in spreading awareness of their Healthy Living program by spotlighting their in-store nutritionists. The nutritionists had been featured alone in content before, but with community being a key focus for the brand, it was important to showcase the true 1-1 impact they have on customers. During this same time period, the Giant Delivers ecommerce platform was rolling out, and Giant wanted to use that as an additional tool to help make their customers’ lives easier.