Social Media Strategies Summit
AUGUST 15, 2023
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.
Ignite Social Media
AUGUST 14, 2023
Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jon Loomer
AUGUST 16, 2023
There are many different ways you can create a split test using Meta’s built-in testing tools. In this post, we’re going to walk through creating an A/B Test within the Experiments section. This will allow you to test two or more campaign groups, campaigns, or ad sets against one another in a controlled environment to determine which performs best based on a single variable.
Social Media Today
AUGUST 15, 2023
While touting free and open speech, X is also limiting the reach of some rival apps, and outlets that Elon doesn't like.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Social Media Strategies Summit
AUGUST 17, 2023
As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals.
Oktopost
AUGUST 15, 2023
Before the can opener was invented – almost 50 years after the invention of the can – it was really hard to finagle your way into canned goods. Before the invention of sliced bread, making a good sandwich was a real chore. And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
AUGUST 15, 2023
While touting free and open speech, X is also limiting the reach of some rival apps, and outlets that Elon doesn't like.
The Social Media Hat
AUGUST 14, 2023
Partnership Unpacked, Episode 34, with Tom Armitage The post How This SaaS Company Navigates AI and Partnerships w/ Tom Armitage appeared first on The Social Media Hat.
The Realtime Report
AUGUST 18, 2023
Financial Planning for Entrepreneurs: Balancing Personal and Business Finances One of the biggest financial challenges as an entrepreneur is balancing your personal and business finances. Many entrepreneurs intermingle personal and business expenses, which can create accounting headaches and put personal assets at risk if the business fails. Proper financial planning strategies are essential to avoid commingling funds and protect your finances.
Amy Porterfield
AUGUST 17, 2023
Listen on… How to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I’m diving deep into one of the most common questions I get from you all – how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed, […] The post #599: How To Use AI To Expand Your Online Course Topic appeared first on Amy Porterfield | Online Marketing Expert.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
AUGUST 14, 2023
Elon Musk wants you to use his X app for all types of banking, which will require a leap of faith from consumers.
Forbes Social Media
AUGUST 15, 2023
A recent Tax Court examined what taxpayers need to know about business expenses that they're not hearing on social media—including that they must be ordinary & necessary.
The Realtime Report
AUGUST 16, 2023
AI Propels Robots Beyond Repetitive Functions With the fusion of AI and robotics, a paradigm shift is unfolding. Robots are no longer confined to mundane tasks but are evolving to tackle intricate challenges with unprecedented capability. The synergy between AI and robotics fuels the creation of machines that mimic human adaptability and intelligence, reshaping industries across the globe.
Amy Porterfield
AUGUST 15, 2023
Listen on… Say bye-bye to business burnout with these 4 strategies Burnout. It’s the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it’s not a fun place to be. Not only do you feel like the weight of the world is on your shoulders, […] The post #598: 4 Ways To Avoid Burnout appeared first on Amy Porterfield | Online Marketing Expert.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
AUGUST 14, 2023
Elon Musk wants you to use his X app for all types of banking, which will require a leap of faith from consumers.
Jon Loomer
AUGUST 17, 2023
To create an A/B test , go to Experiments in your All Tools menu in Ads Manager. You can test campaign groups, campaigns, or ad sets. With campaign groups, you can group similar campaigns together to compare their performance to another group. In this video, I tested three ad sets. They were set up identically (targeting, placements, and creative) except for the performance goal.
Jenn's Trends
AUGUST 16, 2023
Chances are you’ve noticed that engagement is down on Instagram. Less likes, less comments, less website clicks, and honestly, less reach overall. The thing is, this is the case for everyone, not just you. And while, to some extent, there’s “nothing” you can do about that, there are some things you can do to get better results on Instagram.
Hootsuite
AUGUST 16, 2023
Artificial intelligence tools are a hot topic in marketing circles. Since ChatGPT burst onto the scene in late 2022, the adoption rates of AI have spiked. Research budgets have grown, and plans for how to use these new tools safely and effectively have been hatched. In this post, we share 74 artificial intelligence stats that give a full picture of what both organizations and consumers think about AI.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
AUGUST 14, 2023
As TikTok continues to expand its eCommerce elements, it's also looking to raise awareness of scams.
Jon Loomer
AUGUST 18, 2023
What’s the ideal ad frequency? What frequency is too high? These questions don’t make sense… Are we talking about a frequency per week? Two weeks? Month? It matters. What placements are you using? Only news feed or all placements? Are we talking about ad set frequency or ad frequency? You can see the same ad multiple times or get reached multiple times by different ads within the same ad set.
Buffer Social
AUGUST 14, 2023
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound - Buffer In an ideal world,
Hootsuite
AUGUST 16, 2023
In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list.
Advertisement
Discover just how easy it is to boost SEO with social media.
Social Media Today
AUGUST 14, 2023
As TikTok continues to expand its e-commerce elements, it's also looking to raise awareness of scams.
Jon Loomer
AUGUST 16, 2023
You can stop showing me this message now, Meta… This alert has appeared at the top of my Ads Manager for months: “Some interests, demographics, and behaviors are being discontinued on April 6th, 2023.” Every day, I click that X to remove it. Every day, it returns. I’ve even clicked to “See Affected Ad Sets,” hoping that this action would tell Meta that I don’t need to keep seeing that message.
Forbes Social Media
AUGUST 18, 2023
Google is rolling out a big AI-powered upgrade to Google Photos that will make it much easier to explore and share a growing library of photos and videos.
Buffer Social
AUGUST 17, 2023
When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators.
Social Media Today
AUGUST 15, 2023
A new music discovery element, which is fast-becoming a key consideration for social apps.
Jon Loomer
AUGUST 15, 2023
How do you get sales with a low budget? It may be trendy to say that remarketing is dead and you should go broad all the time. But that may not be the right approach with a limited budget when you want sales. It’s challenging to optimize for a purchase if you’re only spending $10 per day, for example. Meta needs data to properly learn and optimize. Consider doing this instead… I’ve been running the campaign in this video for about 10 months now.
Hootsuite
AUGUST 14, 2023
How do YouTube Shorts say hi? They micro-wave! Kidding — actually, they use the YouTube Shorts algorithm to meet and greet you. When it comes to social media, there’s a lot of speculation on how one can manipulate different platforms’ tasty, tasty algorithms. In this blog, we’re going to shrink ourselves down and head into the mini-world of the YouTube Shorts algorithm.
Audiense
AUGUST 14, 2023
As researchers, we constantly seek ways to push the boundaries and deliver exceptional results. ChatGPT is one such tool that has caught our attention.
Social Media Today
AUGUST 15, 2023
A new music discovery element, which is fast-becoming a key consideration for social apps.
Jon Loomer
AUGUST 14, 2023
You can set a default Beneficiary and Payer … New rules in the European Union require you to indicate who benefits and who is paying for your ad when targeting people in specific countries in Europe. This is done in the ad set. Meta has now provided a control within your Ad Account Settings to set a default. At the bottom of your Ad Account Settings, you should see a box for this.
Expert insights. Personalized for you.
245 
Let's personalize your content