Sat.Aug 12, 2023 - Fri.Aug 18, 2023

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.

Marketing 240
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When You Should (and Should Not) Hire a Social Media Marketing Agency

Ignite Social Media

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.

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Trending Sources

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Special Ad Categories: A Guide for Meta Ads

Jon Loomer

Meta first announced Special Ad Categories in 2019. This was largely the result of legal and legislative pressures on Meta related to the types of advertising that were allowed on the platform. When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Categories include: Credit Employment Housing Social Issues, Elections, or Politics Most ads will not qualify.

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X is Limiting the Reach of Some Links and Mentions in Posts

Social Media Today

While touting free and open speech, X is also limiting the reach of some rival apps, and outlets that Elon doesn't like.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How This SaaS Company Navigates AI and Partnerships w/ Tom Armitage

The Social Media Hat

Partnership Unpacked, Episode 34, with Tom Armitage The post How This SaaS Company Navigates AI and Partnerships w/ Tom Armitage appeared first on The Social Media Hat.

Company 121
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Financial Planning for Entrepreneurs: Balancing Personal and Business Finances

The Realtime Report

Financial Planning for Entrepreneurs: Balancing Personal and Business Finances One of the biggest financial challenges as an entrepreneur is balancing your personal and business finances. Many entrepreneurs intermingle personal and business expenses, which can create accounting headaches and put personal assets at risk if the business fails. Proper financial planning strategies are essential to avoid commingling funds and protect your finances.

Banking 91

More Trending

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X is Limiting the Reach of Some Links and Mentions in Posts

Social Media Today

While touting free and open speech, X is also limiting the reach of some rival apps, and outlets that Elon doesn't like.

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Tax Court Case Shows What TikTok Isn’t Telling Taxpayers About Business Expenses

Forbes Social Media

A recent Tax Court examined what taxpayers need to know about business expenses that they're not hearing on social media—including that they must be ordinary & necessary.

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AI Propels Robots Beyond Repetitive Functions

The Realtime Report

AI Propels Robots Beyond Repetitive Functions With the fusion of AI and robotics, a paradigm shift is unfolding. Robots are no longer confined to mundane tasks but are evolving to tackle intricate challenges with unprecedented capability. The synergy between AI and robotics fuels the creation of machines that mimic human adaptability and intelligence, reshaping industries across the globe.

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Create an A/B Test in Experiments

Jon Loomer

To create an A/B test , go to Experiments in your All Tools menu in Ads Manager. You can test campaign groups, campaigns, or ad sets. With campaign groups, you can group similar campaigns together to compare their performance to another group. In this video, I tested three ad sets. They were set up identically (targeting, placements, and creative) except for the performance goal.

Metrics 78
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Would You Entrust Your Savings to Elon Musk?

Social Media Today

Elon Musk wants you to use his X app for all types of banking, which will require a leap of faith from consumers.

Banking 143
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One Key Trick To Getting More Engagement On Instagram

Jenn's Trends

Chances are you’ve noticed that engagement is down on Instagram. Less likes, less comments, less website clicks, and honestly, less reach overall. The thing is, this is the case for everyone, not just you. And while, to some extent, there’s “nothing” you can do about that, there are some things you can do to get better results on Instagram.

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list.

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What’s the Ideal Ad Frequency?

Jon Loomer

What’s the ideal ad frequency? What frequency is too high? These questions don’t make sense… Are we talking about a frequency per week? Two weeks? Month? It matters. What placements are you using? Only news feed or all placements? Are we talking about ad set frequency or ad frequency? You can see the same ad multiple times or get reached multiple times by different ads within the same ad set.

Feed 78
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Would You Entrust Your Savings to Elon Musk?

Social Media Today

Elon Musk wants you to use his X app for all types of banking, which will require a leap of faith from consumers.

Banking 142
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#598: 4 Ways To Avoid Burnout

Amy Porterfield

Listen on… Say bye-bye to business burnout with these 4 strategies Burnout. It’s the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it’s not a fun place to be. Not only do you feel like the weight of the world is on your shoulders, […] The post #598: 4 Ways To Avoid Burnout appeared first on Amy Porterfield | Online Marketing Expert.

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Google Introduces Much-Needed Enhanced Google Photos Feature

Forbes Social Media

Google is rolling out a big AI-powered upgrade to Google Photos that will make it much easier to explore and share a growing library of photos and videos.

Google 95
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Why Can’t I Get Rid of This Alert?

Jon Loomer

You can stop showing me this message now, Meta… This alert has appeared at the top of my Ads Manager for months: “Some interests, demographics, and behaviors are being discontinued on April 6th, 2023.” Every day, I click that X to remove it. Every day, it returns. I’ve even clicked to “See Affected Ad Sets,” hoping that this action would tell Meta that I don’t need to keep seeing that message.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Launches New Anti-Scam Info Hub for Singaporean Users

Social Media Today

As TikTok continues to expand its eCommerce elements, it's also looking to raise awareness of scams.

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What You Need to Know About TikTok Analytics

Buffer Social

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound - Buffer In an ideal world,

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'Crazy Plane Lady' Offered Apology On Social Media—But Is This The End Of The Saga, And Is It Really The Same Tiffany Gomas?

Forbes Social Media

Some users are now making the claim they don't believe the video recorded and posted by @Tiffany_Gomas is actually the same person who went viral for her unhinged rant.

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How to Get Sales with a Low Budget

Jon Loomer

How do you get sales with a low budget? It may be trendy to say that remarketing is dead and you should go broad all the time. But that may not be the right approach with a limited budget when you want sales. It’s challenging to optimize for a purchase if you’re only spending $10 per day, for example. Meta needs data to properly learn and optimize. Consider doing this instead… I’ve been running the campaign in this video for about 10 months now.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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LinkedIn Shares New Insights into AI Adoption and How Various Industries are Being Impacted

Social Media Today

New insights into the evolving AI shift, and what skills you should be developing.

Industry 147
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Brands 83
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ChatGPT gets us 80% of the way there, faster

Audiense

As researchers, we constantly seek ways to push the boundaries and deliver exceptional results. ChatGPT is one such tool that has caught our attention.

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Set A Default Beneficiary and Payer

Jon Loomer

You can set a default Beneficiary and Payer … New rules in the European Union require you to indicate who benefits and who is paying for your ad when targeting people in specific countries in Europe. This is done in the ad set. Meta has now provided a control within your Ad Account Settings to set a default. At the bottom of your Ad Account Settings, you should see a box for this.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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LinkedIn Shares New Insights Into AI Adoption and How Various Industries Are Being Impacted

Social Media Today

New insights into the evolving AI shift, and what skills you should be developing.

Industry 147
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Elon Musk Says He’s Going To Fight Mark Zuckerberg Tonight At His Home

Forbes Social Media

Elon Musk said he’s going to travel to Mark Zuckerberg’s house Monday night to fight the Meta CEO in an unscheduled bout.

Travel 98
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How this Creator Used Business Strategy to Grow on TikTok

Buffer Social

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators.

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It’s Not Your Secret Sauce

Jon Loomer

What are you scared of? I often hear that advertisers refuse to let clients behind the curtain. They won’t use the client’s ad account because it would give them access to everything: How they set up each campaign and “the secret sauce.” They’re afraid that the client could see how those campaigns were set up and do it themselves. They’d cut out the advertiser.

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Snap Reassures Users That My AI is Not Coming to Life

Social Media Today

Snapchat's My AI posted a random story this week which freaked many users out.

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