Sat.Sep 10, 2016 - Fri.Sep 16, 2016

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face.

ROI 324

6 Ways to Engage Nonprofit Volunteers

SocialFish

Tip o the hat to Elevation for this one! photo credit ). Cool Infographic Friday

Develop a Content Marketing Culture Across Your Entire Organization

Meltwater

Successfully developing a content marketing culture, not just within your marketing team but, across your… Read More.

All Facebook Image Dimensions and Ad Specs [2016]

Jon Loomer

What are the Facebook image dimensions for ads and pages now? They’re constantly changing. It’s why I need to keep creating new infographics! All of the dimensions and ad specs below are updated to include the latest changes to Facebook page design and ad units.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today!

ROI 171

More Trending

A Surefire Way to Get Verified on Twitter

agora pulse

Twitter recently announced a “verified” button and the Twittersphere is buzzing over which users can get it and how. In this article I’m going to explain how to get verified on Twitter without any hiccups along the way. Why Should I Bother to Verify My Twitter Account?

What the New Facebook Offers Mean for Brands

Ignite Social Media

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A few brands tested them out, but there was limited success due to the poor mobile experience.

4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Post by Adi Englander. In the six years since its launch, Instagram has become a dominant photo sharing platform. Its more than 500 million monthly active users share more than 95 million images each day. Engagement on Instagram is astounding, making it a visual marketer’s dream.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. Even so, not all backlinks are good for SEO.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The New Facebook Pages Layout: What You Need To Know

agora pulse

There’s a new look for Facebook Pages. You’ve probably already seen and noted the changes yourself on your own Page. So how can your business take advantage of these Page changes? Let us run down the changes and how you can benefit from them. Cover image moves to the foreground.

5 Brands to Learn from on Snapchat

Ignite Social Media

Snapchat, I’m sure you’ve heard about it. This app is exploding as one of the most popular social media tools out there. So of course brands are jumping at the opportunity to use it. But just like any other social channel, some brands are using Snapchat fantastically and some are flopping.

Brands 164

6 ways to boost engagement on Instagram

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Megan Totka. ChamberofCommerce.com.

How to Create Custom Content for Niche Audiences

Convince & Convert

Learn how one marketer achieved virality within a niche audience by creating a single, strategic piece of customized content. Social Media Strategy content creation content writing niche marketing perceived virality social media strategy twitter strategy viral content

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Hashtags and PR: Steer (and Stir) the Convesation

Meltwater

Trending Is a VerbThe ability to steer conversations is part of the branding that consumers… Read More.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing.

Skills 160

The Facebook Hack That Will 10x Your Reach

The Social Media Hat

If you’re like most businesses using a Facebook Page, the vast majority of your posts reach just a fraction of your fans. The good news is, I’ve found a way to turn the tides, and get back some of your hard-earned fan exposure

News 213

How to Create Traffic Generating Content

Kikolani

Coming up with good content ideas is getting more difficult. Isn’t everything has already been written? How to stand out? How to get ranked and shared to generate traffic to your content?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Sidekick 10/2-10/8

Meltwater

Are you ready to rumble? The final weeks of election season heat up as the… Read More.

143
143

Twitter Makes Two Changes to Increase Revenue | Social You Should Know

Ignite Social Media

Snapchat is reportedly on its way to its first billion-dollar year. Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. Flat user growth and flat revenue growth. This week, Twitter made two (more) changes to try to increase revenue.

How to Find and Keep the Best Social Media Talent

agora pulse

Agencies are only as good as their latest win or the results they have achieved for the clients. That relies on finding the best talent and retaining it year in and year out.

How to Incorporate TBT Into Your Instagram Strategy

Jenn's Trends

If you’ve spent more than a day on Instagram, chances are you have seen, or know about, #TBT. Throwback Thursday. This is where people post photos of themselves as kids or at various times of their lives as a way to look back and reflect.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Successful Marketers Always Play the Long Game

Meltwater

Tim Ferris, in my opinion, has one of the best podcasts on the planet. In… Read More.

How to Master Ratings and Reviews on Social Media

Ignite Social Media

We know, we know. Another day, another post about the importance of online reviews. We could throw out stats like how one negative review can cost you up to 30 customers , or how 4 out of 5 consumers reverse their purchase decisions based off of negative reviews , but we’ll assume you’re fully aware of the why , and want to get to the how. From Yelp to TripAdvisor, the reviews about your brand are out there.

Review 129

How to Write Without B t as a Social Media Marketer

Convince & Convert

Forget the writing rules you learned in school—you need to write differently for your social media readers. Here’s how. Social Media Strategy content writing social media engagement Social Media Marketing social media strategy writing tips

How to Create a YouTube Channel to Make the Most of YouTube’s Billion-User Network

Buffer Social

YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.

6 Brands Winning at User-Generated Content

Meltwater

Brands are always searching for and creating new, engaging content to share with followers and… Read More.

Brands 122

#SMWLDN: How To Use National Geographic’s Storytelling Philosophy In Your Marketing

Audiense

“ True brand connection is now more important than ever as we navigate the world. ” Nadine Heggie, VP Global Partnerships, National Geographic Society. Good storytelling is how people will care about your brand.

How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot.

UGC 155

Remove a page from Facebook Business Manager

Janet Fouts

You want to remove your page from Facebook business manager? Here's how to do it! Facebook Social Media Networks Social Media Tips and Tricks Facebook page